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Archives » March 2011

Antitrust Claim against Sirius XM to Proceed

Published 3 years ago
Sirius XM must face class-action claims in a lawsuit alleging antitrust violations, a federal judge ruled. U.S. District Judge Harold Baer in Manhattan allowed the antitrust claims to proceed while dismissing claims filed under 20 state consumer-protection laws. In a separate order yesterday, Baer said the case may go forward on behalf of a nationwide group of Sirius XM subscribers, reports Bloomberg.com. In a complaint filed in 2009, the subscribers claimed that New York-based Sirius XM, the product of a 2008 merger between Sirius Satellite Radio Inc. and XM Satellite Holdings Inc., abused its monopoly power by illegally raising prices by almost 30 percent. The suit targets so-called music royalty fees that Sirius charges in addition to subscription fees. Carl Blessing filed the lawsuit on behalf of himself and other subscribers. It seeks unspecified damages, which may be tripled under antitrust law.

Accenture Offers Postal Agencies Digital Secure Delivery, Possibly Revenue

Published 3 years ago
Accenture announced it will enable postal agencies worldwide to offer digital mail – a digital version of printed mail securely delivered to an online mailbox. The company anticipates that postal agencies will be able to recapture lost revenue from years of steady decline in mail volumes. Just like the cost of postage, postal agencies may charge fees for delivering mail digitally, creating an important new revenue stream. Accenture estimates that the majority of traditional mail can be converted to digital mail, making up for some of the revenue lost to decreased mail volumes, according to a company statement.

USA TODAY Adds Baseball Extra Edition in Philadelphia, Chicago

Published 3 years ago
USA TODAY Sports Weekly is adding more joy for its Chicago and Philadelphia baseball fans. The national tabloid that covers professional baseball and football will launch 8-page special sections - called Chicago Extra and Philly Extra - that will be inserted in the regular Sports Weekly issues in those areas starting with today's MLB season preview issue. Each Extra will focus on local content and fan engagement, with columns, player interviews, quizzes for fans, the latest buzz on sports talk radio and team analysis. Chicago Extra will cover the Cubs, White Sox and Bears. Philly Extra will cover the Phillies and Eagles, according to a company statement.

Chart: View-thru Rates for Polite Pre-roll Ads,  2010

Published 3 years ago
About this chart: Source: Adotube. "Q4 2010 Format Index" March 2011. The report collected and analyzed data from a sample of over 3.5 Billion impressions deemed to be statistically relevant, taking advertising verticals, video content, and type of targeting into account.The results derived from AdoTube’s Network only and do not represent the in-video ad space as whole.

Chart: View-thru Rates for Standard Pre-roll Ads, 2010

Published 3 years ago
About this chart: Source: Adotube. "Q4 2010 Format Index" March 2011. The report collected and analyzed data from a sample of over 3.5 Billion impressions deemed to be statistically relevant, taking advertising verticals, video content, and type of targeting into account.The results derived from AdoTube’s Network only and do not represent the in-video ad space as whole.

Chart: Online Ad Formats by Quarter, 2010

Published 3 years ago
About this chart: Source: Adotube. "Q4 2010 Format Index" March 2011. The report collected and analyzed data from a sample of over 3.5 Billion impressions deemed to be statistically relevant, taking advertising verticals, video content, and type of targeting into account.The results derived from AdoTube’s Network only and do not represent the in-video ad space as whole.

Chart: Revenue Decline in U.S. “Dying” Industries, 2000-2016

Published 3 years ago
About this chart: Source: IBISWORLD. "Dying Industries" March 2011. Even in a recovery, declining industries continue to underperform, and within IBISWorld’s database of close to 700 industries, about 200 are in their decline phase. Of these 200, IBISWorld has identified 10 that may be on the verge of extinction in the United States.

Kindle Readers Will Get NYT.com with Subscription

Published 3 years ago
Amazon.com announced that customers who subscribe to The New York Times for Kindle will be receiving access to The New York Times Web site at no additional charge. The date for Kindle New York Times subscribers’ free online access is yet undetermined; subscribers will receive further communication via e-mail in the coming weeks. The New York Times is the bestselling newspaper in the Kindle Store, according to a company statement.

Take DOOH, Add QR Code, Get Direct Interaction

Published 3 years ago
Adding a QR code to an out-of-home campaign is a great way to get potential customers to interact directly with the brand, writes medialifemagazine.com. A movie studio might use codes to link consumers to an exclusive trailer. A restaurant chain could use a code to link users to a map of locations. And so on. In a campaign of note last year, Calvin Klein replaced three racy billboard ads in New York and Los Angeles with new boards that simply read "Get it uncensored," along with a QR code. The code linked passersby to a 40-second video featuring the models from the original ad.

Cox Communications, LIN TV Near Retrans Deadline | TV-to-iPad Raises Ire of Channel Owners

Published 3 years ago
  • The next retransmission consent battle, this one between Cox Communications and nine LIN TV broadcast stations in five markets in the Northeast and Southern portions of the country, has just days to reach an agreement. LIN's contract with Cox expires on March 31 and involves ABC, NBC, CBS, Fox, CW and MyNetworkTV affiliates in Mobile, Ala.; New Haven, Conn.; Norfolk, Va.; Providence. R.I.; and Springfield, Mass. Both sides have said in statements that they are working toward an agreement. LIN reached a retrans agreement with Dish Network on March 13, after pulling 27 stations in 17 markets for eight days from the satellite giant, writes multichannel.com.