- In the aftermath of the tornado outbreaks in the southern U.S., The Weather Channel will air three special reports next week exploring how and why the twisters came to be and the aftermath of their destruction. Inside the Epic Outbreak will air Monday, May 2 at 8 p.m. and Weather Caught on Camera: Late April Outbreak, a collection of tornado footage, will air Friday, May 6 at 8 p.m. The Weather Channel will also replay Friday night's (April 29) Dateline NBC special with Brian Williams reporting from the region on Wednesday, May 4 at 8 p.m., reports broadcastingcable.com.
- Royal Wedding viewer have broken at least one record: concurrent viewers on Livestream. William and Kate’s wedding topped 300,000 concurrent viewers at 6 a.m. ET on Friday morning, with the company predicting at least 2 million unique viewers for the whole broadcast, Mashable reports. Livestream partnered with the Associated Press, UK Press Association, CBS and Entertainment Tonight for its coverage. Viewers at Akamai broke broader live streaming records as well. Concurrent live streams of Royal Wedding on Akamai surpassed the 1.6M peak set by World Cup in June 2010.
GateHouse Media reported quarterly earnings, noting that bad weather had an impact on its revenue. Total revenues were $119.8 million for the quarter, a decline of 10% as compared to the prior year. The company reported that the timing of severe weather accounted for approximately 3.2% of the decline. Excluding these special factors, the Company estimates its revenues were down approximately 6.8% versus the prior year. Total advertising revenue declined 11.7% on a same store basis in the quarter. Adjusting for the timing factors and impact of weather noted above, the company estimates advertising revenue would have declined approximately 8.0%. Online revenue, which now accounts for 8.3% of total advertising revenue, increased 23.3%. Continued strength in the employment and auto categories were not enough to offset weakness in real estate and legal revenue and the category as a whole was down 15.1% for the quarter. Circulation revenue declined 6.4% in the first quarter, 5.0% after adjusting for the calendar days, and was impacted by the severe weather in our New England and Illinois markets. Commercial printing and other revenues declined 8.8%.
- Westwood One announced it is focusing on its core network radio business and has sold its Metro Traffic division to Clear Channel Acquisitions, a division of Clear Channel Communications. The company will likely be merged with Clear Channel’s Total Traffic Network. Metro Networks currently has some 1,500 affiliates across the United States. Total Traffic Network serves more than 100 metropolitan markets in four countries, including the US, Canada, Mexico, and New Zealand, reports rbr.com.
Deal Me In: Behind the Bargain-Hunting Audiences of Local Deal Sites"
Deal Me In: Behind the Bargain-Hunting Audiences of Local Deal Sites,” The Nielsen Company took a look at the audiences of two major players, Groupon and Living Social. Visitors to Groupon and Living Social are similar in that nearly two-thirds are female and more likely than the average U.S. Internet user to be affluent. Living Social’s visitors trend slightly more affluent and more educated than Groupon’s with 46 percent having a Bachelor’s or Post-Graduate degree, compared to 39 percent for Groupon (the national average for Internet users is 25%). Visitors to Living Social are also 49 percent more likely than the average American online to make $150,000 or more, while Groupon’s visitors are 30 percent more likely. Although the audiences to both sites share a similar gender and socioeconomic split, there are notable differences in the age and geographic location of their U.S. visitors. Groupon has a higher concentration of visitors aged 35-64 (57 percent compared to 51 percent for Living Social), with the Internet average being 48 percent. Living Social has a higher concentration of younger visitors with 21-34 year olds making up 33 percent of their audience compared to 25 percent for Groupon and 21 percent across the entire web. While both sites offer deals in many cities across the country, Groupon is most likely to have visitors from the Northeast while Living Social has a high concentration of visitors in the South and Pacific regions.
- Discovery expects to invest more money into its joint venture OWN: The Oprah Winfrey Network, “in excess of our prior $50 million incremental estimate.” The announcement came during the company's first-quarter earnings call, reports multichannel.com. Discovery has invested $215 million in the channel, including $57 million in the first quarter. David Zaslav, Discovery CEO said he expects ratings to build through the balance of the year, with 21 new series premieres, including entries from Shania Twain and Rosie O'Donnell. Additionally, 25 years of Oprah Winfrey shows will become available.
Bloomberg's new social media policy encourages reporters to use Twitter but in line with its policies. Bloomberg's general policy forbids journalists to use social networks to express political opinions, to advocate on behalf of a particular issue or agenda, or to use social media to express opinions related to their professional assignment or beat, writes emediavitals.com. The new guidelines asks editorial staff to apply the same standards of fairness and verification to Twitter. Some of the points: Reporters and editors cannot use social media to express opinions related in any way to their professional assignment or beat; most social networks include a personal profile section, which is usually the best opportunity to provide background information; do not join groups on social networks dedicated to a particular political opinion or cause; and do not engage in arguments with those critical of our work or critical of Bloomberg News.
The New Mobile Shopper: From Armed to Charmed.” Ogilvy determined that the widespread adoption of online buying behaviors foretells of a rapid transfer of these behaviors to the mobile environment. The survey was conducted with 1,500 shoppers in the US, UK and Singapore. Some US-based findings include:
- 85% of Innovators searched online from a phone while in a store to get information on a product. Already 24% of the Early Majority are doing this, and 50% of the Early Majority who own Smart Phones.
- 85% of Innovators looked at a product in-store and then ordered it online while 71% of innovators looked at a product in-store and then ordered it from a phone while still in the retail environment.
- 79% of Innovators asked a store to match a price by showing a web page from a print-out while 71% of Innovators asked a store to match a price by showing a web page from a phone. 45% of the Early Majority have asked for a price-match using a web page print-out, but only 12% of the Early Majority have used a phone to display a web page at the point of purchase.