Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Archives » April 2011

Chart: Top 10 Cable Television Programs, Week of April 18, 2011

Published 2 years, 12 months ago

Chart: Top 10 Broadcast Television Programs, Week of April 18, 2011

Published 2 years, 12 months ago
About this chart: Source: The Nielsen Company. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.

Chart: Agency Revenue Growth, 2001-2010

Published 2 years, 12 months ago
About this chart: Source: AdAge, 2011 Agency Report

Chart: 2010 Agency Revenue by Discipline

Published 2 years, 12 months ago
About this chart: Source: AdAge, 2011 Agency Report

McClatchy Q1 Revenues Down 9.5% | Martha Stewart Magazines: 2% Revenue Increase

Published 2 years, 12 months ago
  • The McClatchy Company reported that revenues in the first quarter of 2011 were $303.7 million, down 9.5% from the first quarter of 2010. Advertising revenues were $225.1 million, down 11.0% from 2010, and circulation revenues were $66.2 million, down 5.0%. Digital advertising revenues grew 2.2% in the first quarter of 2011 and were 20.1% of total advertising revenues compared to 17.5% of total advertising revenues in the first quarter of 2010, the company reported. While the advertising recovery continues to hold up overall, the newspaper industry appears to be in danger of losing its small gains made in 2010. As seen in Q1 earnings from newspaper publishing companies, Gannett and the New York Times Company last week, The McClatchy Company adds to the falling-revenue trend as well as shows meager digital advertising growth, writes paidcontent.org. During the earnings call, Pruitt said McClatchy would start planning for a paywall for some of it larger newspapers.

Appsbar Launches Free Building, Publishing App Tool | Facebook Deals in 5 US Cities

Published 2 years, 12 months ago
  • appsbar, Inc. has launched a free tool for building mobile apps -- called appsbar -- with a full range of technology tools and functions, app store guidelines, as well as a portal to get the applications published. “Few people have the know-how to create and publish an app, so we're excited to introduce this first cost-free way for everyone to really be a part of the apps phenomenon," said Scott Hirsch, the cofounder of appsbar Inc. in a company statement. "With appsbar, anyone can spend under 30 minutes developing a real app with functionality and richness that would take the best software developer weeks to build from scratch." The appsbar dashboard functions with PCs, Macs or tablet devices, and the tool has filters so that the application creator will be alerted about missing details or functions that would prevent the app from being published on platforms, including criteria set by iTunes and Android Market.

CW Renews 5 for Fall | NBC’s The Voice Hits High on Premiere | Olbermann Returns June 20

Published 2 years, 12 months ago
  • The CW has given early renewals to five of its series for fall 2011: America's Next Top Model, The Vampire Diaries, Gossip Girl, 90210 and Supernatural. America's Next Top Model will have a fall and midseason cycle. The Vampire Diaries is the network's top-rated drama, averaging 4 million viewers and a 2.9 rating with The CW's target women 18-34 audience in its sophomore season. Gossip Girl and 90210 are picked up for a fifth and fourth season, respectively, and Supernatural will return for season seven, reports broadcastingcable.com.

Chart: Newspaper Preprint Readership

Published 2 years, 12 months ago
About this chart: Source: NAA / Frank N. Magdin Associates, "How America Shops & Spends 2011."

In-Car Streaming Listeners Pick about 5 Options | Arbitron: Radio Grows but Slows

Published 2 years, 12 months ago
  • The knowDigital “Quick Look” research series released “Challenges and Opportunities for In-Car Streaming Radio,” a report based on interviews with a small sample of “streamers,” consumers who engaged in at least 20 minutes of streaming in the past week on any device and in any location. The methodology did not require that these participants stream in the car. Of them, 95% of the consumers are very likely to buy a new solution that makes in-car streaming easier, either an after-market device or a factory-installed option priced around $400. In terms of content, interestingly, most selected only about five options when presented with choices such as music, weather, traffic reports, etc. “That is, when presented with ten positions to program most only cared about enough sources to fill five of those positions.” knowDigital said that these findings are consistent with research conducted on consumer interest in programming FM pre-sets in the 1980s concluding that most consumers only had interest in programming five FM stations. As well, they reported on earlier findings from September 2010, which indicated that 90% of streamers still turn on the terrestrial radio.

Chart: Common Features of a Data Breach

Published 2 years, 12 months ago
About this chart: Source: Verizon Business, "2011 Data Breach Investigations Report"