Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Archives » June 2011

Yahoo Clues Expands Service | Local TV App No. 1 in iTunes | IAB Opens Ad Lab

Published 2 years, 9 months ago
  • Yahoo! Clues, first launched in November 2010, has expanded its capabilities, the company said. The service fiveres searchers a selection of filter criteria -- time range, gender, age group and geographic location, and search term category – to look into popular search trends.  The update has an expanded history, from one month to more than 12 and there are three times as many search terms as the previous release. Global English-language searches are available as well.

  • PaidContent has compiled a timeline tracking the ups and down of MySpace – from when deals and dealings were valued at hundreds of millions of dollars, until its losses reached that level, too. MySpace sold yesterday to Specific Media for $35 million.

  • Orlando’s WESH-TV has produced a 99 cent local TV iPhone app that has topped the paid news app chart on the iTunes store. The app stayed on top by focusing on a single story with a national following: the Casey Anthony trial. The app has bounced between the #1 and #2 spots on the paid news app chart, writes Lost Remote.

  • The Interactive Advertising Bureau (IAB) has opened its new online advertising community center in New York City, the IAB Ad Lab, and hosted the first of several national privacy roundtables organized by U.S. Representative Marsha Blackburn (R-TN). 

Dish Network to Buy TerreStar | NBC’s Voice Finale Tops Ratings | Randy Falco Steps up at Univision

Published 2 years, 9 months ago
  • Dish Network submitted a winning bid of $1.375 billion for bankrupt satellite telecommunications provider TerreStar Networks. A hearing to approve the sale is scheduled for July. TerreStar, in its court filing said it had not received any other qualified bids by the deadline, reports MultiChannel News.

  • NBC led the ratings on Wednesday evening with an overall 3.2 rating/10 share in the 18-49 demo, according to Nielsen overnight numbers. The Voice ended its first season with a 3.5 rating, up 6% from last week, and averaged 10.8 million total viewers. America's Got Talent rose two tenths to a 4.0, and Love in the Wild, whose premiere was delayed, used the strong lead-ins for a 2.2, easily winning the 10 p.m. slot, reports Broadcasting & Cable.

  • Three months after Univision president and CEO Joe Uva stepped down from his post, the nation’s largest Spanish-language media company announced that Randy Falco will fill the vacancy. He also has been named to Univision’s board of directors. A 31-year NBC veteran, Falco joined Univision in January as executive vice president and chief operating officer, writes Ad Week.

  • Timemagazine editor-at-large Mark Halperin has been suspended as MSNBC's senior political analyst after he called President Barack Obama a "dick" on Morning Joe Thursday morning. Joe Scarborough said the show wasn't able to bleep the comment because the new executive producer didn't know how the tape delay works, said the Hollywood Reporter.

Trade Publishers Critical of New Postal Bill | Taco Bell, Indoor Direct to Outfit 5,600 Locations

Published 2 years, 9 months ago

Direct

  • The latest bill introduced in Congress to reform the U.S. Postal Service and help it avoid insolvency has been criticized by American Business Media, an association of trade magazine publishers, as well as by the Postal Service, writes BtoB Online. The bill would allow postal rate increases for underperforming products above what is currently limited by the rate of inflation, possibly leading to increases as high as 20% over the next three years for ABM members.

  • Email open rates declined to an average of 17% last year, down from 26% in 2009, according to “Harte-Hanks Postfuture Index 2009-2010.” The report, examined metrics for roughly 3 billion email messages sent by about 100 companies in nine vertical industries using the company's Postfuture email platform. The report said that delivery rates increased to 95% last year, up from 93% in 2009. Click rates were steady at 3%; unsubscribe rates dropped from 0.32% to 0.19%; and bounce rates declined from 7% to 5%. 

Outdoor

  • Taco Bell and Indoor Direct’s Restaurant Entertainment Network have partnered to install in-store television network and free Wi-Fi in all 5,600 Taco Bell locations in the U.S. The installation is expected to be complete in 2015 and will include a point of sale and dining room network and wifi access. It is expected to reach approximately 48 million Taco Bell customers each month, said Indoor Direct.

  • LocaModa has launched Community Board 1.0, a new place-based social media application that runs on any Digital Out-of-Home (DOOH) network. Community Board 1.0 looks like a traditional community board and features the ability for consumers and venues to “pin” digital messages, photos and posters to venue screens, and react with digital offers and local announcements. Two top brands have purchased media on the new application for national campaigns running during Q3 and Q4 2011 in markets including health clubs, cafes and bars. Community Board will launch on six networks: Zoom Media & Marketing’s Fitness and Social Networks, RMG Networks, Health Club Media Network, Reach Sports Marketing Group, and Panel Media & Marketing.

Chart: Mobile Ad CTR, by Gender, Income

Published 2 years, 9 months ago

Mobile Ad CTR, by Gender, Income

About this chart: Source: JumpTap STAT (Simple Targeting & Audience Trends), June 2011 report. The results of the Jumptap STAT report are derived from network data to identify targeting and audience trends. Jumptap uses proprietary algorithms to analyze and normalize this data. In some cases, when sufficient conditions are met, subsets of data may have been used as proxies to represent the overall network.

 

 

 

 

 

 

 

Apple iOS Mobile Ads Have Double CTR of Android

Published 2 years, 9 months ago

Click-Through Rates by Mobile Operating System OSApple’s iOS sees the highest click-through-rates; the ads run on iOS devices have almost double the CTR (.72%) of those on Android devices (.41%), according to the "Mobile STAT - Simple Targeting & Audience Trends," the June report from Jumptap. Android occupies the top spot over the Jumptap network with a 42% share – slightly up from 39% in the previous month. Apple’s iOS is second, flat at 30%, and Blackberry remains third, at 21%. While Android has the highest market share in the network, all three of the top mobile operating systems still reach large unique audience segments, the report found.

 

 

 

 

 

 

Chart: Top 10 Cable TV Engagement , Week of June 13-19, 2011

Published 2 years, 9 months ago

Top 10 Cable TV Engagement

About this chart: Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).

 

 

 

 

 

 

 

Chart: Top 10 Broadcast TV Engagement List, Week of June 13-19, 2011

Published 2 years, 9 months ago

Top 10 Broadcast TV Engagement List

About this chart: Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Sunday primetime (8pm-11pm) and Sunday primetime (7pm-11pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

 

 

 

 

 

$30 Million-ish MySpace Sale Nears | FinancialForce Ad Campaign Tools | FB Credits Complaint

Published 2 years, 9 months ago
  • The two companies — Specific Media and Golden Gate Capital — are named as potential buyers of MySpace in an acquisition deal that News Corp. hopes to complete by Thursday, its fiscal year end, reports All Things Digital. The price is in the $20 million to $30 million range. 

  • FinancialForce.com launched a new solution, FinancialForce for Media, to enable media companies to integrate Salesforce CRM, ad servers and FinancialForce Billing, bringing together the processes of selling, tracking and billing for online advertising campaigns. The solution works between Salesforce CRM, ad servers like Google's DoubleClick for Publishers and FinancialForce Billing. 

  • Consumer Watchdog has filed a complaint with the Federal Trade Commission charging that the virtual currency system "Facebook Credits" used to play games on Facebook's social network violates antitrust law. New Facebook Credits terms are scheduled to take effect on Friday, July 1, 2011. Under the new contract, game developers using the Facebook platform must exclusively use Facebook Credits in the operation of their games; must agree not to charge lower prices to consumers outside of Facebook; and must pay a 30% service fee for all Facebook Credits purchases. The complaint, released today, asks the FTC to issue an injunction that would stop the anticompetitive behavior. It also asks the FTC to investigate a deal between Facebook and Zynga Inc., the largest game developer in the United States, as a possible "unreasonable restraint on trade."

CBS Fall Premiere Schedule | Zucker Promotes Katie, the Brand | Nexstar Partners with ABC

Published 2 years, 9 months ago
  • CBS will open the 2011-2012 season on Monday, Sept. 19, highlighted by the special series debut of its new comedy, 2 Broke Girls, which premieres at a special time behind the season premiere of Two and a Half Men. CBS will launch the majority of its new and returning programming during premiere week (Sept. 19-25). Survivor premieres one week earlier (Wednesday, Sept. 14) for the ninth time in the past 10 seasons, and the comedies Mike & Molly (Monday, Sept. 26) and How to be a Gentleman (Thursday, Sept. 29) will debut one week later, reports TVbytheNumbers.

  • Jeff Zucker, former NBC Universal president and CEO, shed light on the in-the-works Katie Couric daytime program he's helping produce for ABC, saying the syndicated show will feature “the effervescent Today-era Couric and the hard news-minded anchor of more recent vintage,” reports Broadcasting & Cable. Zucker said Couric possesses one of the great brands in television - the rare individual who's identified by a first name alone.

  • Nexstar Broadcasting Group has entered into a long-term agreement with the ABC Television Network for nine of its owned or operated stations. The Nexstar owned ABC affiliated stations include KMID in Odessa-Midland, Texas; KSVI in Billings, Montana; WDHN in Dothan, Alabama; WJET in Erie, Pennsylvania; and KQTV in St. Joseph, Missouri. In addition to WFXW, the stations to which Nexstar provides services to include KAMC in Lubbock, Texas; WTVO in Rockford, Illinois; WUTR in Utica, New York; and KODE in Joplin, Missouri. As part of the agreement, Nexstar also announced that WFXW-TV in Terre Haute, Indiana will become that market’s ABC affiliate, launching as WAWV-TV on September 1, 2011.

  • Univision said that its Spanish-language coverage of Saturday night’s USA vs. Mexico final match – part of the 2011 CONCACAF Copa Oro (Gold Cup) – has broken records as the highest-rated primetime sports broadcast ever on Univision across all key demographics. Additionally, it was the top-rated Copa Oro tournament broadcast in the network’s history with approximately 20 million unduplicated viewers tuning in to some or all of Univision’s Copa Oro 2011 coverage through the semifinal game.

  • Three percent of pay-to-view customers report having "cut the cord" and canceling their television service in favor of other viewing options, according to the J.D. Power and Associates 2011 U.S. Residential Pay-to-View Study released today. While a minority of customers overall have canceled their cable television service, rates of cord-cutting vary significantly by generation, for example, 6% of Generation Y customers (ages 17-34) say they no longer subscribe to a residential television service, compared with only 2% of Baby Boomers (ages 47-65). 

  • Verizon FiOS and Music Choice announced that SWRV — an interactive music video network — has launched in all FiOS TV markets. The SWRV channel is available to FiOS TV Extreme HD and Ultimate HD customers nationwide on channel 1799. SWRV is currently available through providers including Cox Communications and AT& T U-verse.

Chart: Top 10 Cable Television Programs, Week of June 20, 2011

Published 2 years, 9 months ago

Top 10 Cable Television Programs

About this chart: Source: The Nielsen Company. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.