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Archives » July 2011

ION Acquires Rights to Psych, Monk and House | ABC News Moves Away from “Checkbook Journalism”

Published 2 years, 9 months ago
  • ION Television has acquired the rights to Psych and Monk from Universal Cable Productions and House from Universal Media Studios. The deal allows IONTelevision to air all six, and future, seasons of Psych, the first broadcast network syndication for the detective series, and the entire eight seasons of Monk. House will come to the network two times per week for one year beginning fall 2012, according to the Hollywood Reporter.

  • BTN will launch a multiplatform extension of the channel -- BTN2Go -- for the 2011 college football season, joining the growing roster of programmers offering full, authenticated, streaming services. The channel will feature a live, online simulcast of all BTN linear network programming, including more than 40 football games, over 100 men's basketball contests and hundreds of other events, reports MultiChannel News. 

  • After criticism for paying $200,000 Florida murder defendant, Casey Anthony, for photographs, ABC has announced it is all but eliminating the practice of so-called "checkbook journalism." The move was applauded by the Society for Professional Journalists. ABC says it will take an extraordinary circumstance for it to use the technique in the future, the kind of thing that comes around only once over the course of a year or two, reports Radio Business Report.

  • Time Warner Cable's cable TV rolls shrank in the second quarter by 128,000 -- slightly more than Wall Street anticipated -- while the MSO saw a 35% surge in business services revenue and added 54,000 residential broadband customers, writes MultiChannel News.

  • Netflix has reached a nonexclusive two-year deal with CBS to offer subscribers in Canada and Latin America a range of broadcast TV shows and episodes from Showtime Networks streamed over the Internet, Reuters reports.

Chart: Effect of View Order on Impressions, Q1 2011

Published 2 years, 9 months ago

Effect of View Order on Impressions About this chart: Source: Casale Media, "The Link Between Ad Placement & Performance," July 2011. The study looked at a random sample of almost two billion impressions generated during the first quarter of 2011. All impressions sampled went to performance-based campaigns running Flash-based creative. All creative clicked through to simple, one-step actions (e.g. newsletter sign-ups). Click and action counts were recorded by Optimax, Casale Media’s proprietary ad serving technology.

 

 

 

 

 

Chart: Top 10 Cable TV Engagement , Week of July 11-17, 2011

Published 2 years, 9 months ago

Top 10 Cable TV Engagement

About this chart: Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).

 

 

 

 

 

 

Chart: Top 10 Broadcast TV Engagement List, Week of July 11-17, 2011

Published 2 years, 9 months ago

Top 10 Broadcast TV Engagement List

About this chart: Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Sunday primetime (8pm-11pm) and Sunday primetime (7pm-11pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

 

 

 

Fox Modifies Next-Day Access to Online TV | CBS, Discovery to Air Professional Poker Series

Published 2 years, 9 months ago
  • Fox has become the first network to effectively put its online television shows behind a paywall, writes Media Life Magazine. Previously, the network had posted fresh episodes of shows such as "Glee" and "Family Guy" on its web site 24 hours after they aired on television, free to anyone who wanted to watch. Starting Aug. 15, Fox will make those shows available to stream the next day only to paying subscribers of a cable or satellite provider that carries Fox or to subscribers to Hulu Plus, the video streaming site's premium service.

  • TV watchdog Parents Television Council has its sights set on disrupting NBC's new drama "The Playboy Club," after finding controversial nudity clauses in the actors' contracts during the pilot season. Now, following a Mormon Church-owned Utah NBC affiliate's decision not to carry the show, the PTC is urging more stations to follow suit and preempt the drama set in the 1960s at the first Playboy Club in Chicago, according to Deadline Hollywood.

  • Fox led Tuesday night ratings with an overall 2.5 rating/8 share in the 18-49 demo, reports Broadcasting & Cable. The network’s "Hell's Kitchen" was up a tenth to a 2.6 and "Master Chef" rose two tenths to a 2.4. NBC followed with a 2.5/7. "It's Worth What?" fell 22% from last week's premiere. The two-hour  airing of "America's Got Talent" was down 6% to a 3.1. ABC scored an overall 1.2/4. 

  • CBS and Discovery's new Velocity Network will broadcast 20 hours of the Epic Poker League, a new pro league launching next month in Las Vegas. CBS will air seven hours of original programming, while Velocity will air 13 hours as well as re-air CBS' episodes. Pat O'Brien will host; dates and airtimes will be announced later, writes Deadline Hollywood.

MySpace Owners See Room for Artists, Celebs | Google, Facebook Plug-ins Slow Sites, Impact Commerce?

Published 2 years, 9 months ago
  • Specific Media, the company that purchased ailing social network MySpace, plans to make the website a place to interact with celebrities and artists and to view content produced specifically for Myspace, writes the Los Angeles Times. "Thirty-five million unique users in the U.S. every single month come to it. That is a massive property online,” said Tim Vanderhook, who co-owns the company with his brother, Chris.

  • Forrester has released a new research series called Community Speaks, based upon a market research online community (MROC) of more than 2,000 participants. The series provides market researchers with qualitative consumer insights built from data on topics such as customer experience and loyalty, consumer technology adoption, and media and Internet behaviors and attitudes.

  • Calculating that the Google’s +1 plug-in and a Facebook’s ‘like’ plug-in slows page-load time by 1.2 seconds, and citing research that indicates that 10% of site traffic is lost for every extra second a site takes to load, the Tag Man Blog has an interesting take on what kind of impact the two plug-ins could make to an e-commerce site. That translates to more than a 10% loss in visitors, and by extension, in conversion. Otherwise put, an online business with $35 million in revenue could lose over $3.5 million in sales using just these two plug-ins.

  • Search optimization company SEOmoz has introduced a search product that allows marketers to see inbound links to their brands' sites as well as other link-identifying information. The company's Open Site Explorer search engine shows what other companies are linking to a particular website, top pages and content on a domain. The software also indicates what content is drawing the most links to competitors' websites and allows users to compare up to five domains side by side, writes B-to-B Online.

Chart: Online Video Completion Rate, Q1 2011

Published 2 years, 9 months ago

Online Video Completion Rate About this chart: Source: YuMe "Q1 2011 Video Advertising Metrics Report," June 2011. YuMe statistics presented in this report are generated from data recorded with each ad request and ad served across the YuMe network. The statistics are solely representative of YuMe's network and may not be a reflection of the overall online video marketplace.

 

 

 

 

Chart: Top 10 Cable Television Programs, Week of July 18, 2011

Published 2 years, 9 months ago

Top 10 Cable Television Programs

About this chart: Source: The Nielsen Company. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.

 

 

 

 

 

 

Chart: Top 10 Broadcast Television Programs, Week of July 18, 2011

Published 2 years, 9 months ago

About this chart: Source: The Nielsen Company. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.

 

 

 

 

 

 

Nielsen, Kantar Target Local TV Metrics | Taking Sides on FCC Broadband Plan

Published 2 years, 9 months ago
  • Nielsen has made a multi-year deal with Kantar Media for its consumer viewing data from DirecTV set top boxes, a move that is expected to improve insights into local TV products and make a break away from diary-based measurement, writes Media Daily News. Nielsen will use Kantar Media's DIRECTView service in local TV audience measurement. Nielsen has developed a proprietary, hybrid methodology for the U.S. market that combines Nielsen's National People Meter panel data with set-top-box and other sources of data.

  • Senate Majority Leader Harry Reid is proposing a $2.7 million Democratic package of cuts and revenue-raisers that included spectrum auctions, according to a summary of the proposal. The plan anticipates $15 billion in "spectrum sales." Part of the proceeds from an incentive auction to reclaim broadcast spectrum for wireless broadband will go toward deficit reduction according to various bills now in Congress, reports Broadcasting & Cable
  • Forty percent of full power local television stations in the U.S. could have to vacate their current TV channel assignment under the FCC’s National Broadband Plan, and a minimum of 210 of those stations could go off the air permanently, leaving entire cities dark, according to an NAB analysis. As well, the NAB found that top-ten TV markets would be dramatically impacted by the FCC proposal, with 73 stations in the largest ten markets going off the air.

  • The Consumer Electronics Association (CEA) issued a statement regarding the National Association of Broadcasters (NAB) study on spectrum incentive auctions, including: “The NAB study sets up and knocks down a purely fictional straw man. The study presumes an unrealistic scenario in which every single existing TV station continues to operate over-the-air. However … it is highly likely numerous stations will capitalize on their spectrum assets by exiting the business or sharing resources.”