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Archives » July 2011

White Square “ME” Button Rolls Product Videos on Facebook | NOOK Expands iPad Offering by 175 Titles

Published 2 years, 9 months ago
  • White Square Media has a new patent-pending interactive video service launched on Facebook called "ME." Consumers can choose to watch streamed on-demand video -- without pre-rolls, overlays, or other screens -- by clicking the ME button to interact with the object in the video. The service aims to give brands access to social media traffic without too much interruption.

  • Barnes & Noble has expanded the content offering for its newly updated reading app NOOK for iPad, In the coming days, the digital archive will include more than 175 full-color, interactive magazines and newspapers. NOOK Kids for iPad app users can access more than 550 interactive children’s picture books through the app.

  • Adfusion has added a panoramic ad format to its online advertising platforms. The new format includes a flexible context for accompanying creative elements, such as click-through promotions, video of any length, and custom widgets such as photo galleries, maps or other interactive elements. A mobile version of the Panoramic ad is also available, either packaged as part of a campaign or on a stand-alone basis.

  • The Nielsen Company has an agreement with Walmart under to share sales information with the data and research company. The deal brings Wal-Mart back to the business of information-sharing after a 10-year absence, writes Media Daily News.

Meredith Program Guarantees Sales Increase | Publishers to Release Digital Edition Data

Published 2 years, 9 months ago
  • A new program from Meredith comes with a guaranteed increase in sales for advertisers in Meredith magazines, Called the “Meredith Engagement Dividend,” the program requires participating marketers to commit to a minimum level of advertising impressions over a 12-month period across several Meredith titles. The commitment varies by category is only available to marketers with national advertising schedules, writes B-to-B Online.

  • CondéNast has partnered with Flipboard, the “social magazine” app that aggregates Web content based on users’ social media interests on Twitter, Facebook and through custom RSS feeds. The New Yorker, Wired, Bon Appetit and Glamour all have editorial partnerships. As part of the development process, web teams are creating feeds of online content specifically for the app, and the ad framework allows for CondéNast advertising partners to develop a Flipboard presence as well.

  • Hearst Magazines and Bonnier Corp. have agreed to supply MediaVest with data on audience, demographic, and engagement for their tablet editions. In exchange, MediaVest will recommend that its clients, which includes large companies such as Kraft and Walmart, pay for ads delivered on those digital editions, writes Ad Week. As well, starting this fall Condé Nast will release to clients audience metrics -- single copy and subscription sales, number of readers that viewed the editions and their ads, and time spent with them, among other data -- on tablet magazine editions.

Chart: Online Video Completion Rate by Pre-Roll Length, Q1 2011

Published 2 years, 9 months ago

About this chart: Source: YuMe "Q1 2011 Video Advertising Metrics Report," June 2011. YuMe statistics presented in this report are generated from data recorded with each ad request and ad served across the YuMe network. The statistics are solely representative of YuMe's network and may not be a reflection of the overall online video marketplace.






Chart: Online Video Ad Unit Mix

Published 2 years, 9 months ago

Online Video Ad Unit Mix About this chart: Source: YuMe "Q1 2011 Video Advertising Metrics Report," June 2011. YuMe statistics presented in this report are generated from data recorded with each ad request and ad served across the YuMe network. The statistics are solely representative of YuMe's network and may not be a reflection of the overall online video marketplace.







NFL Players Approve Settlement with NFL | Norway Massacre Documentary Slated for August

Published 2 years, 9 months ago
  • The NFL Players Association (NFLPA) unanimously voted to approve the settlement with the NFL to end the four-month lockout. A few details are still outstanding , including the recertification of the NFLPA by Aug. 4, but it appears that that lockout that threatened the NFL season and the $3 billion in ad revenues it generates will come to an end, reports Broadcasting & Cable
  • BBC America has greenlighted its first two unscripted series, Would You Rather with Graham Norton and Hard Drive with Richard Hammond, which are tied to two of the cable channel's top three unscripted franchises, reruns of British hits Top Gear, Gordon Ramsay’s Kitchen Nightmares and The Graham Norton Show, reports Deadline Hollywood.

  • TV Guide Network will develop a new original series, Hollywood Moms' Club, starring Alison Sweeney and Ali Landry as they host dinner parties attended by celebrity friends and fellow mothers. The pilot will air in November 2011. Hollywood Moms' Club is based on the actual club "The Ali's" created by Sweeney and Landry in which they host themed pot-luck dinner parties for celebrity friends. The series will feature guest moms such as Denise Richards, who will appear in the pilot episode, writes Broadcasting & Cable.

  • Communications' Discovery Networks International has commissioned ITN Productions to produce a one-hour news documentary about the Friday bombing and shooting spree in Norway. The special, called "Norway Massacre: The Killer's Mind," will air on Discovery Channel across Europe, the Middle East, Africa, Latin America and the Asia-Pacific region beginning in August, according to The Hollywood Reporter.


Google Acquires SocNet Fridge | Mobile Paid Search Reaches 12% of All Impressions

Published 2 years, 9 months ago
  • Google has acquired Fridge, a social network that allowed users to organize their friends into groups, share photos and plan events. The acquisition is expected to augment the company's Google+ social outreach, reports B-to-B Online.  Fridge currently has 40,000 monthly unique viewers. More than 20,000 groups have been formed, where users can share videos, instant messages, pictures, polls and events with friends. 

  • Apple has begun enforcing in-app purchasing restrictions for e-reading apps, by removing Kindle, Kobo, and Nook and Nook Kids apps bookstores from their iOS apps, writes Paid Content. Apple has said since early in 2011 that any content available through apps must also be sold via the iTunes store—where it would be subject to Apple’s 30/70 revenue split—and that external purchase links must be removed. It revised those rules slightly in early June to say that app users could still read content purchased elsewhere from within their apps, as long as external buy links and buttons were removed. 

  • Mobile paid search traffic is now 12% of all paid search impressions , including mobile and desktop, while mobile clicks are about to cross the 12% threshold. Tablets now account for 1.7% of all paid search impressions on mobile and desktop, accounting for 14% of all mobile impressions, according to Performics analysis of AdWords mobile paid search impression, click and cost-per-click (CPC) data for clients during the first half of 2011.

Chart: Online Video Demographics Requests, Q1 2011

Published 2 years, 9 months ago

Online Video Demographics Requests About this chart: Source: YuMe "Q1 2011 Video Advertising Metrics Report," June 2011. YuMe statistics presented in this report are generated from data recorded with each ad request and ad served across the YuMe network. The statistics are solely representative of YuMe's network and may not be a reflection of the overall online video marketplace.





Chart: Top 10 at Domestic Film Box Office, Weekend of July 22-24, 2011

Published 2 years, 9 months ago

Top 10 at Domestic Film Box Office

About this chart: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.








Report: 2 out of Every 3 Internet Minutes are Shared with Another Media

Published 2 years, 9 months ago

Simultaneous Use of Media, by Type

66% of all Internet time is spent using another medium at the same time, according to a new report from Knowledge Networks. The analysis shows that, for two out of every three minutes consumers (ages 13 to 64) spend with the Internet, they are also using at least one other medium at the same time. This compares to three out of every 10 minutes for television – meaning that TV is a “solo medium” 70% of the time.

The research also reveals that simultaneous use of Internet with other media grew dramatically among those 18 to 34 years old; in 2009, 51% of their Internet minutes were shared with other media, versus 64% in late 2010.

Overall, 20% of all minutes spent with the five media measured – TV, Internet, radio, magazines, and newspapers – are shared with one or more other media.

Reports: Apple Eyes Hulu | Sinclair, CW Extend Agreements in 10 Markets

Published 2 years, 9 months ago
  • Apple, with $76.2 billion in cash and securities on its books, is considering making a bid for the Hulu online video service, Bloomberg reports. Hulu would give Apple a new subscription service and represent a possible challenge to Netflix. Hulu’s owners are offering potential buyers a five-year extension of program rights, including two years of exclusive access, according to reports from people familiar with the matter.

  • The U.S. Justice Department is preparing subpoenas as part of preliminary investigations into News Corp. relating to alleged foreign bribery and alleged hacking of voicemail of Sept. 11 victims, according to the Wall Street Journal. The issuance of subpoenas would represent an escalation of scrutiny on the New York-based media company. While the company has sought to isolate the legal problems in the U.K., it has been bracing for increased scrutiny from both the Justice Department and the Securities and Exchange Commission.

  • Sinclair's 10 CW affiliates have extended their agreements with the network through August 2016, writes Broadcasting & Cable. The stations are WUCW Minneapolis, WLFL Raleigh, WNUV Baltimore, WNAB Nashville, WVTV Milwaukee, KMYS San Antonio, WTTO Birmingham, WDBB Birmingham, KVCW Las Vegas and KOCB Oklahoma City.


  • TV is a little more prepared than radio, according to a NYC media buyer interviewed at Radio Ink.  But radio is stretched too thin with too much to sell – the station, the digital component, non-traditional revenue opportunites. “Everybody is spread very, very thin. It is very hard some day to even get in touch (with radio reps), because everybody is running from place to place. If they are in their office, there is a meeting going on. That is probably one of my biggest issues, is trying to get in touch with people. I just think that people are spread a little bit too thin."

  • Arbitron derives nearly all of its revenues from radio ratings, but that’s expected to change at some point, writes Radio Business Report. Arbitron is in discussion with companies such as Pandora, Slacker, Spotify and various TV groups about the development of products to measure audiences across all sorts of media platforms.


    Townsquare is the new owner of the 11 Millennium (eight FM and three AM) stations in three markets that were recently acquired by Oaktree Capital. Oaktree is the financial resource behind Townsquare,  and after the  Millennium sale to OakTree was complete, the stations moved under the Townsquare umbrella. Townsquare now has more than 170 radio stations in small to medium-sized markets throughout the country, reports Radio Ink.