About this chart: Source: comScore / Facebook, “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing,” July 2011. Data in this paper was collected and analyzed using the comScore Social Essentials product, which is a measurement service based on comScore’s proprietary 2 million person global panel of Internet users from a home or work computer. Opt-in panelists provide comScore with explicit permission to passively observe their online behavior, including site visitation, search activity, advertising exposure, and online purchases. By measuring online behavior for these opt-in panelists, comScore can observe both public and non-public pages within particular social networks such as Facebook.
Consumers spend about $300 per purchase via mobile devices, according to Bon Mercado, mobile ads product specialist at Google. Presenting at the Search Engine Marketers Professional Association (SEMPO) L.A. meeting, Mercado said Google's mobile group expects a "huge" fourth quarter as a result of new products set to hit the market, such as phones running Android and Apple iOS. He also mentioned that Google is working with Apple to help track mobile content on iOS devices, reports Online Media Daily.
Amazon’s newest video streaming deals adds more digital content ahead of the expected launch of a new tablet computer later this year. Amazon said it agreed to license roughly 1,000 Universal Pictures movies from NBCUniversal, Reuters reports. The films, which include "Elizabeth", "Being John Malkovich" and "Billy Elliott" will be available to Amazon Prime members, who get free shipping and video streaming for a $79 annual membership.
Lifetime’s Project Runway is adding multiple social TV features for it upcoming season, including Twitter voting and TV tagging app IntoNow. App users who “tag” a Project Runway show through the season will unlock extra content, participate in polls and chat with others watching the show. Some of the digital extras include sneak peeks and photos, reports Lost Remote.
HBO has renewed "Real Time with Bill Maher" for its tenth season, launching in early 2012, it was announced today by Sue Naegle, president, HBO Entertainment. The show was recently nominated for an Emmy in the Outstanding, Variety, Music or Comedy Series category. The show includes an opening monologue, roundtable discussions with panelists, and interviews with in-studio and satellite guests. Maher was the creator and host of “Politically Incorrect,” which was produced by HBO Downtown Productions and debuted on Comedy Central in 1993. The series moved to ABC in 1997 and ran through 2002, writes TVbytheNumbers.
Big Brother" put CBS on top of Thursday night ratings, despite the fact that the network also aired three reruns. "Brother" was the night's top-rated show among adults 18-49, averaging a 2.6 rating at 9 p.m., according to Nielsen overnights. The long-running reality show was the only original show on CBS's schedule last night. The network aired comedy repeats at 8 p.m. and a drama repeat at 10, reports Media Life Magazine.
- A federal judge has served notice to interested parties that he may not sign off on the merger, after reviewing arbitration provisions. The issue concerns the vertical integration aspects of the merger, which puts Comcast/NBCU in control of both programming and delivery platforms. In particular, it involves recourse for competitors in the distribution arena who feel they are not getting a fair crack at NBCU programming, reports Radio Business Report.
Google+ received more than 1.79 million total U.S. visits last week ending July 23, according to data release by Experian Hitwise. The totals for this week reflect a decrease of 3% compared to the previous week ending July 16, when the site received 1.86 million total visits. The average time spent on the site was down as well by 10% from 5 minutes and 50 seconds to 5 minutes and 15 seconds. Among the top 50 Upstream sites, 59% of Upstream traffic to Google+ last week came from other Google properties. Google.com accounted for 37% of Upstream traffic to the site. Gmail accounted 15.6%, a 9% increase from previous week. 59% of visits to Google+ are from males, 33% of visits are from users age 25-34, the company said.
Yahoo's Right Media Exchange is rolling out new tools for selling inventory in the marketplace on a real-time basis with the aim to attract more publishers to its platform. The changes are designed to give publishers more control over how they sell ad space across the exchange, especially when offered through real-time bidding. The technology allows inventory to be bought and sold according to the attributes of each impression in real-time, according to Online Media Daily.
Ad agency executives said that advertising budgets are lower for the second quarter of 2011, according to a survey of released Wednesday by Strata, the big media-buying processing firm owned by Comcast. The survey was conducted by Comcast-owned Strata, and signals a reversal from the first quarter of the year, when a majority of agency executives responding said their ad budgets were increasing. Strata claims to process about $50 billion worth of media transactions for agencies each year, reports Media Daily News.
About this chart: Source: Alan Burns & Associates, "Here She Comes 2011 - Insights into Women, Radio, and News," July 2011. The report used a sample provided by Survey Sampling International of 2,020 women aged 15-54, with data collected from June 17-30, 2011.
When a brand focuses on acquiring and engaging fans on Facebook, it can benefit from a significant secondary effect – exposure among friends of fans that often surpasses reach among fans. Facebook and comScore released a study, “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing,” examining the nature of the reach and frequency of branded content on Facebook. Rather than quantify the “value of a fan,” in order to determine the value of social marketing efforts, the study looks at three other methods: increasing the depth of engagement and loyalty among fans, generating incremental purchase behavior, and leveraging the ability to influence friends of fans.
The report also found that branded content on social media can take many forms – content shared directly from brands, re-shared content from connections, or social marketing via ad unit. While there has been focus on counting the incidence of these brand mentions on social networks (and, to a lesser degree, categorizing it), the report found that the reach and frequency of social media brand impressions is far more important than simple counting statistics.
About this chart: Source: Frank N. Magin Associates, "Online Video Reaches New Heights In Digital Nation 2011," July 2011. The report is based on a nationally representative online survey of 2,482 people, ages 8 to 64. The study evaluates attitudes and behaviors of media and entertainment consumers. Data were collected from April 15 through April 20, 2011.
Online video viewing continues to surge year-over-year, according to "Online Video Reaches New Heights In Digital Nation 2011," from Frank N. Magid Associates. 23% watch online video daily, which is up from 13% in 2010. More than half, 57% of respondents, watch online video weekly (up from 50% in 2010). 82% of respondents said that they have watch online video at least at some point, up from 76% in 2010.
The report also found that not one demo 8-64 among males and females had a decline in online video viewing year-over-year. Almost 40% of online video viewers across the country report that the PC/laptop is their primary medium for entertainment.
Even more growth expected: Online video consumption is expected to rise a net 4% over the next 12 months, raising viewership to new heights.
Certain impressions are generally more effective, and therefore more valuable and less wasteful of ad spend, than others, according to a research brief from Casale Media. The report found that placement above-the-fold were almost seven times more effective at generating a click-thru than ads delivered below-the-fold.
The report also found that banner blindness occurs fast: Users are three to four times more likely to act on an ad if it is the first or second one they see during their session. Ad effectiveness plummets as the user progresses through their online viewing.
As well, the study found that repetition works -- to an extent. Ads shown five times or more to a user were 12-14 times more effective than ads shown less than five times. However, marketers need to apply frequency capping to prevent oversaturation.
In the days following the June 28 launch of Google+ as invites became more available, visits to the site steadily increased, particularly between July 5th and July 12th. To date, Tuesday, July 12th and Thursday, July 14th were the peak days for total visits, according to analysis from Experian Hitwise.
The highest share of visits to Google+ since launch is from those between the ages of 25-34 and those between 18 and 34 were more likely than the overall online population to visit. The audience to Google+ tends to be more affluent, over-indexing for those earning a household income of $60k and over, particularly $150k and up.
For the week ending July 19, 2011, the average visit time for Google+ was five minutes and fifty seconds up from four minutes and fifty two seconds the week prior. While the average visit time has increased since launch, in comparison, users spent an average of 21 minutes and fifty seven seconds on Facebook last week.
The combination of Google and Gmail accounted for over 50% of all upstream traffic to Google+ last week, with additional referrals from other Google properties like YouTube and Google Profiles. Facebook ranked 3rd among websites visited immediately before Google+, not surprising since many social network users tend to maintain multiple accounts, especially to experiment with new social networks.