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Archives » January 2012

Nevada GOP to Bypass AP and Release Caucus Results on Twitter, Google

Published 2 years, 2 months ago

The Nevada Republican Party will release real-time caucus results on February 4 via Google and  Twitter, reports The Poynter Institute. The Iowa Republican Party also worked with Google earlier this month for its caucus, and Google released the rolling counts—the way the Associated Press (AP) usually does. Google will release the results on a Google Map on the Nevada Republican Party’s website.

Starting at 8pm EST, the Nevada GOP will also tweet statewide totals from @nvgop, and will release precinct-level results that developers can access via the Twitter API.

As Poynter describes, the AP has “prided itself” on being the source for immediate polling results in every state and national election, but this is the second instance in a month that “a new publishing platform is upending the old order.”

That said, the AP is more practiced, and there is something to be said for less immediate results. In Iowa, news outlets using Google results versus AP’s were slightly ahead in reporting the results and declared Mitt Romney the winner; but AP held off releasing results until it was certain every precinct had been counted in the tight race. Rick Santorum took the race in a recount.

AP spokesman Paul Colford said the organization welcomes Google and Twitter to the political-reporting arena, but welcomed them guardedly. Colford wrote, “AP has assured its members and subscribers that we will strive to exercise the quality control with the Nevada numbers that is the hallmark of our election services and work with the GOP and Twitter to help ensure the accuracy of the results as we report them.”

TV Leads as Political News Source, Newspapers Lag

Published 2 years, 2 months ago

When asked where Americans get their political news, fully 44% of Americans responded “Television,” reports Poll Position. Only one segment—adults 30-44—responded “From the Internet.” In that 30-44 segment, 35% chose the Internet, 32% said television was their source for most political news, 18% said somewhere else (e.g., radio, magazines), and 14% picked newspapers.

The overall results are grim for newspapers, at only 16% among all surveyed. 2011 was a tough year for newspapers, with ad revenues a mere $24 billion in comparison to the record high of $49.4 billion in 2005.

Poll Position surveyed 1,113 registered voters nationwide, and claims a margin of error of ±3%.

Bleacher Report Listens to Advertisers, Detractors, Hires Professional Writers

Published 2 years, 2 months ago

Online sports media giant Bleacher Report has since 2008 relied upon citizen journalists. But it will hire twenty professional sports writers, reports paidContent, to complement the content by “rabid fans [who] churn out buckets of barstool-style sports chatter.”

A Bleacher Report spokesman described its typical writer as “a guy who works by day and is a 49ers fan by night.” That may have created a tailgate-party appeal to sports fans, but it alienated some top advertisers. CBS Interactive chose not to renew a year-long contract, reported AdAge, supposedly turned off by such content as photos of scantily-clad women, and “insensitive editorial pieces.” CEO Brian Grey at the time pledged to clean up Bleacher Report’s act, and these new hires are part of that effort. Bleacher Report contributors are unpaid, like CNN iReporters, which fosters a few bits of superior journalism among a lot of silliness.

These newly-hired writers will be dedicated to specific fields (e.g. hockey and basketball), and will be in charge of filtering content and guiding contributors toward better content.

Even with its rough reputation, Bleacher Report attracts brands like TiVo’s Premiere Elite DVR, And Starz “Spartacus Vengeance.” Bleacher Report lists its demographics as:

  • 71% Male
  • 69% 18-49, 40% 18-34, 83% 21+
  • 45% household income of $75k+, and 26% at $100k+
  • The 5th most-visited digital sports property, with 9.0 million monthly unique visitors per comScore stats

Advertise to Mobile Gamers With Rewards, Not Banners

Published 2 years, 2 months ago

Advertisers are finding that banner ads in mobile games are viewed as an annoyance, reports Digiday. Companies like Kiip and Appsavvy, and San Francisco-based Gimmie, have found an alternative: rewarding game players with coupons or points toward a purchase.

Advertisers using Kiip applications offer what Kiip calls “Real Rewards for Virtual Achievements.” A player who, for example, achieves a high score in “Slam Dunk Basketball” may receive congratulations and an offer from such consumer brands as Sephora, Carl’s Jr., Dr. Pepper and 1-800-Flowers.

Thusfar, no market research exists to quantify the benefits to those advertisers, or to the game developers who incorporate Kiip, AppSavvy or Gimmie (now in private beta testing). But Kiip CEO Brian Wong estimates the number of mobile game players in the U.S. is 15 million, and growing; and increasingly female. But in addition to those top brands, in-game reward developers are attracting heavy investment. Kiip was incorporated only in July 2010, and has since received $4.4 million in funding from True Ventures, Hummer Winblad Venture Partners, and Crosslink Capital. Appsavvy has received $3.1 million in first round funding, also led by True Ventures, and a private investment by About.com Founder Scott Kurnit.

“Bloomberg Pursuits” Luxury Lifestyle Mag Readies for March Debut

Published 2 years, 2 months ago

When in October 2011 Bloomberg announced it would launch a luxury lifestyle magazine, a Poynter Institute editor described it as “What the 1% reads.” Bloomberg Pursuits is a spin-off of its investor-oriented title Bloomberg Markets, and will debut with a March 2012 issue.

Bloomberg describes its readership as the "Global Financial Elite." Pursuits is exclusive to the 310,000 subscribers to the Bloomberg Professional service, who also receive Markets. The company describes the readership as market-movers, young, business leaders, and influencers with discerning tastes.” (Hence Pursuit’s hiring one editor to report solely  upon luxury watches.) The demographics are:

  • Age 38
  • Average household income $452,000
  • Male (90%)

“Our readers don’t just own and appreciate luxury,” said editor Vince Bielski in an interview with WWD. “They have a command and mastery of their toys.” WWD got an advance look at the debut issue, which will contain 46 pages of editorial and 30 ad pages, with such brands as Hermès, Chanel and Rolls-Royce. Issue 2 is not due until December, then the book will go quarterly in 2012. Feature articles include such titles as "Collectors Revive Picasso" and "Fine Tuning Ferrari."

 

QR and “Action Codes” Doubled in 2011 Magazine Ads

Published 2 years, 2 months ago

A full 8% of magazine ads in December 2011 included action codes (including quick-response or QR codes), up from 3.6% in January. That according to mobile technology provider Nellymoser, and reported in Adweek.

The company surveyed the top 100 magazine titles throughout the year, and offers these findings:

  • 4,468 codes appeared in the top 100 magazines during 2011
  • Only 352 codes appeared in Q1, and grew to 1,899 in Q4, for 439% growth
  • Advertisers drove the growth with 4,011 codes, while editorial (supporting the publisher or magazine) drove the remainder

Nearly 40% of the codes came under beauty, fashion and home. Top users were John Frieda with 82, L’Oreal with 79, Cuisinart with 74, Garnier with 72 and Revlon with 67. That is why most of the codes were in women’s magazine titles, and the top 10 included InStyle, Self, Allure, Glamour and Shape.

Male-oriented titles using QR codes included ESPN Magazine, Sports Illustrated and Wired. Advertisers in male-oriented magazines tended toward electronics (Bose, Samsung), credit cards (American Express) and retailers (American Eagle).
Finally, advertisers used QR codes for four types of campaigns:

  • Video demonstrations and branding (e.g., a look behind the scenes)
  • Data capture and list building (e.g., with sweepstakes)
  • Links to e-commerce sites and store locators for brick-and-mortar locations.
  • Social media sharing with links to Facebook and Twitter.

The significance of QR codes is that 18% of those who regularly scan the codes are moved to purchase. Magazines represent the highest use of QR codes (versus billboards and on-screen ads) at 35%.

 

2012 Forecasts Revised, Mobile Ad Spend to Reach $2.61 Billion

Published 2 years, 2 months ago

Mobile ad spending will leap 80% to $2.61 billion, predicts eMarketer. The thinktank earlier forecast a growth of 47% over 2011 to $1.8 billion, but several market influencers have taken the ad industry by surprise.

First is stronger-than-expected adoption of Google’s mobile search advertising business. Second are powerful tablet and smartphone sales—U.S. ownership of tablets and e-readers suddenly doubled over the holidays—and advertisers’ interest in those platforms. Third is a growing number of mobile ad networks, including Google AdMob and Apple iAd.

Mobile search ads will be the strongest segment, at $1.28 billion. Mobile display ads (e.g., banner and rich media ads) will grow 93.5% to $861.7.

eMarketer Principal Analyst Noah Elkin described the mobile ad space as an immature market—thus, one that defies ready analysis. Numerous analyst groups have made their own forecasts on the 2012 mobile ad spend, including Pricewaterhouse Coopers, ZenithOptimedia and J.P. Morgan, all reaching vastly different numbers. eMarketer’s revised forecast represents the second-highest forecast, with only Forrester Research predicting a higher spend at $2.78 billion.

School Bus Advertising: Controversial, but Inexpensive and Gaining Ground

Published 2 years, 2 months ago

Missouri’s Lee’s Summit R-7 School District is weighing advertising on school buses as a revenue generator. The move would require passing enabling legislation by the Missouri General Assembly, and Rep. Mike Kelley, R-Lamar, has filed that bill.

Keith Asel, a regional bank president and member of an education funding subcommittee, told the Lee’s Summit Journal that “Seventeen states currently permit advertising on school buses,” with a typical revenue of between $2,500 and $5,000 per bus per year. The Colorado Springs, Colo. school district generates $40,000 a year from bus ads, but Summit R-7 expects to generate $3,750 from each of 147 buses, for around $550,000 per year.

New Jersey Governor Chris Christie signed legislation a year ago, joining Arizona, Colorado, new Mexico, Tennessee and Texas, among other states that allow advertising. Alpha Media President Michael Beauchamp at the time told USA Today that his firm managed advertising on 3,000 school buses in 27 districts in Texas and Arizona. The firm and school districts generally avoided "beer, tobacco, politics, churches, anything sexual in nature." The Medford, N.J., school board policy prohibits bars, drug companies and religious organizations. As Asel observed, likely advertisers for Lee’s Summit are bank or insurance companies supporting education, with image ads.

Still, it’s a “lousy way to raise money,” complains Director Susan Linn of the Boston-based Campaign for a Commercial-free Childhood. Advertising in schools and on school property “undermines parents who are trying to limit commercialism” in a child’s life. And she points out that the $40,000 Colorado Springs pulls in amounts to less than $1 a student, and falls far short of expectations. Still—$40,000 is a bargain for outdoor advertisers and a boon to a school district.

Nielsen’s Top Online Video Destinations for December: Rich Ad Opportunities

Published 2 years, 2 months ago

Nielsen has released its tally of unique U.S. video viewers for December 2012. All told, 164.3 million viewers streamed more than 22 billion videos, and spend more than 5 hours each watching online video.

YouTube as ahead at more than 131 million unique viewers; but, Nielsen offered no insights as to how many viewers watched ad-sponsored content. Second-place VEVO, with 39.7 million unique viewers, is entirely ad supported.

A fairly untapped ad outlet is the CollegeHumor Network clocked 19,261 unique users. CollegeHumor is one of four CH Media properties, and touts itself as “The best way to reach the male 18-49 demographic.”  Its strongest advertiser in January is Comedy Central, with tower ads for its Tosh 2.0 series.

 

February’s Magazine Ad Gainers Include Allure, Traditional Home and - Surprise! - Smithsonian

Published 2 years, 2 months ago

Beauty and lifestyle magazines continue to lead the pack among ad gainers. Condé Nast owns three of five magazines that gained in February issue ad pages, reports Access Intelligence. Its minOnline boxscore tracks ad page gains and losses across 150 titles.

Comparing February 2012 to February 2011, beauty-and-fashion title Allure jumped 32.21 pages, for a 56.67% gain. Teen Vogue was second, with 15.95 pages and a 34.78% gain, and Self rounded out the top five with 19.96% gain.

Traditional Home, a Meredith property, was third with a 34.87% gain, and 13.43 pages. Publisher Beth Brenner cited an “editorial refresh,” with more eye-friendly design and larger product shots.

The one lone cultural publication among those lifestyle magazines—also the only independent publication—was Smithsonian, published by The Smithsonian Institution, which gained 41.22%. New advertisers to the February Obsession-themed include Norway Tourism, Mexico Tourism and Advair, with advertisers like Toyota Prius, Celebrex and Prudential returning. Group publisher Jennifer Hicks believes new editor Michael Caruso, former Los Angeles magazine editor, has generated enthusiasm among advertisers. Smithsonian is also the only magazine with a strong male readership, at 48%.

These said Access Intelligence were exceptions to an “overall dismal February,” with only 53 of 150 titles registering gains, and a cumulative loss of -6.56% across all titles.