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Nielsen: Average American Watches More than 34 Hours of Television per Week

Published on April 22, 2011
The average American watched 34 hours, 39 minutes of TV per week in Q4 2010, a year-over-year increase of two minutes, according to "State of the Media, Trends in TV Viewing -- 2011 TV Upfronts" from The Nielsen Company. The heaviest users of traditional TV are adults 65+ (47 hours, 33 minutes per week), followed by adults 50-64 (43 hours, per week). Trailing all other age groups, teens age 12-17 watch the least amount of TV (23 hours, 41 minutes per week). Emerging trends in TV viewing include: