About this chart: Source: The Nielsen Company, June 2011. "State of the Media: Trends in Advertising Spend and Effectiveness."
Advertising, Marketing & Media Issues
- Ad Targeting (655)
- Ad Technologies & Vendors (300)
- Agencies (1116)
- Alternative Marketing (27)
- Behavioral Marketing (217)
- Branding (947)
- Campaigns of Note (1217)
- Creative Issues (483)
- Integrated/Cross-Media/Convergence (1226)
- Media Buying (2626)
- Media Department (1194)
- Media Planning (6845)
- Media Pricing (86)
- Media Sales/Repping (25)
- Online ad markets (435)
- Personalization (59)
- Pitches/Wins/Losses (177)
- PR (67)
- Production (19)
- Publishing (247)
- Remnant Space (11)
- Spam/Spyware/Intrusive (71)
Business Environment
- Acquisitions/Biz Buzz (1056)
- Best & Worst Practices (164)
- Case Studies (50)
- Don't Believe the Hype (83)
- Industry Events (198)
- Interviews (6)
- Legal & Regulatory (552)
- Opinion (130)
- People (111)
- Privacy (64)
- Research (2164)
- Shenanigans/Humor/Parody (61)
- Sign of Doom (903)
- Signs of What's to Come (4179)
Demographics & Regions
- African American (164)
- Asia/Pacific (219)
- Demographics (2353)
- Emerging & Developing (12)
- Europe (495)
- Hispanic (76)
- Latin America (288)
- Men (434)
- Seniors (89)
- Wealthy (216)
- Women (682)
- Youth (726)
Media Options & Channels
- Affiliate Marketing (26)
- Blogs (152)
- Broadband (84)
- Co-op Marketing (134)
- Directories (24)
- Domain names (3)
- Email (355)
- FSIs (77)
- List Marketing (729)
- Magazines (1508)
- Newspapers (1358)
- Online Networks (1258)
- Online Syndication (123)
- Promotions (353)
- Rich Media (92)
- Search Engine Marketing (737)
- Search Engine Optimization (248)
- Social Media (353)
- Sponsorships (297)
- Text Ads (144)
- Trade Rags (61)
- TV Cable (1780)
- TV Network (2295)
- TV Spot Market (267)
- TV Syndication (192)
- TV Upfront (463)
- Video Games (27)
- Viral Marketing (307)
- Web Design (3)
Sales, Operations & Tech
- Account Service (245)
- Analytics (1195)
- CRM (23)
- Customer experience (73)
- E-Commerce (575)
- Fraud, Theft, Security (28)
- Media Sales/Repping (30)
- New Tech (606)
- Tools & software (127)
- Wireless & Mobile (810)
Verticals & Sectors
- Automotive (560)
- Business-to-Business (236)
- Computers & Electronics (23)
- Consumer Packaged Goods (345)
- Defense (15)
- Elections and Parties (23)
- Entertainment (2868)
- Financial (225)
- Healthcare (120)
- Real Estate (71)
- Retail (211)
- Small Biz (41)
- Telecom (165)
- Travel (164)
- The Broadcast-Over-The-Web War Gets Serious
- Dish’s Auto Hop Service Skips Ads, Annoys Broadcasters
- Upfront TV: “Office” Saved | So’s “Cougar Town” | Advertisers: Sheen Trustworthy? | More Trump
- Newspaper Sites Competing With In-House and Reader Produced Video
- Upfront TV: “Choice” Celebs | “Mob Wives” Renewed | “Touch,” Too | “Alcatraz,” “Finder” Canned
- Comcast Joins “TV Everywhere” Race With ESPN App
- Council for Research Excellence To Check Nielsen Accuracy In Local TV
- Upfront TV: Billboard Honors Wonder | TNT’s Medical Drama | IFC Web Series
- Nielsen: Cable Matured, Matched Broadcast Ad Spend in 2012
- ABC, Univision CableNet For English-Speaking Hispanics
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- Walgreens Web Pickup, BJ’s Acquired, K-VA-T Cuts Prices
- Macy’s Facebook Fans, Wal-Mart ‘American Idol’ CD, Canadian Tire Appliances
- Canadian Tire Mobile Media, Radio Shack to Sell Verizon Wireless, Wal-Mart Canada Goes Urban
- Promotional Email, Sears Spinoff, Skechers Cloud Database
- EU Data Breach Rules, Best Buy Subleases Stores, Google Antitrust Investigation
- Newegg Shell Shockers, Wal-Mart Online Gaming, Amex-foursquare Deal
- Promotional Email, Big Y Digital Loyalty, Netflix Stops 3rd-Party Access
- Pier 1 In-store Pickup, Potential Borders Buyers, Wal-Mart Suit Dismissed
- Flash Sale Sites, Netflix-Sony Dispute, BJ’s Buyout Offer
- Staples M-commerce, Wal-Mart Market, Whopper Lust
- Out-Of-Home Advertising Up 4.5% In Q1
- News, Beauty And Style Dominate Top 50 Web Properties
- UK Companies Spend On Social, But Snooze On Google+
- Top 10 Cable Television Programs, Week of May 14, 2012
- Top 10 Network Television Programs, Week of May 14, 2012
- Q1 Mobile Mix Shows Growth Of Tablets, Decline of Feature Phones
- National Brands Expect High ROI From Local Advertising
- Mobile Marketing Rising Sharply in 2012, But Challenges Stunt Growth
- Global Marketers Limit Spend As Eurozone Crisis Escalates
- Top 10 Cable TV Engagement, Week of May 7-13, 2012