Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Turner Broadcasting Sees Boost of Thousands with C3 Ratings | NBC Affiliate Not in Playboy Club

Published on June 14, 2011

 

  • Turner Broadcasting's cable TV networks are looking at adding tens of thousands of incremental viewers to their Nielsen ratings, reports Media Daily News. Turner currently is the only company subscribing to the new data service from Nielsen, the C3 ratings, which adds the online viewing to the national TV ratings.
  • Sight unseen, one NBC affiliate will not air The Playboy Club this fall. Mark Willes, the president and CEO of KSL-TV, NBC’s Salt Lake City affiliate, the station will not air the show, the reluctance due to making an association with the Playboy brand, writes AdWeek.

  • The 2011 NBA Finals on ABC – with the Dallas Mavericks defeating the Miami Heat for the franchise’s first NBA championship – averaged 17,280,000 viewers, 11,725,000 household impressions and a 10.1 rating for six broadcasts to become the second most-viewed Finals since 2004, based on fast national data provided by Nielsen. Based on fast nationals, Game 6 delivered an average of 23,511,000 viewers, 15,190,000 households and a 13.1 rating to become the most-viewed Game 6 ever on ABC, and the most-viewed in 13 years, reports TVbytheNumbers.

  • As well, commanding viewership was NBC Sports presentation of Belmont Stakes coverage. The race portion of the Belmont drew 6.8 million viewers, 44 percent higher than last year’s race portion on ABC (4.7 million), and the most in a non-Triple Crown year since NBC last broadcast the Belmont in 2005. The 6.8 million viewers ties 2001 as the second most-watched Belmont race in a non-Triple Crown year since at least 1994, reports TVbytheNumbers.

  • McGraw-Hill's Broadcasting Group has four stations "in desirable markets and should be attractive to strategic and financial buyers with a focus on media," that are hitting the market, reports Broadcasting & Cable. The Broadcasting group had revenues of almost $100 million in 2010 and includes ABC affiliates KMGH Denver, KGTV San Diego, KERO Bakersfield and WRTV Indianapolis, along with Azteca America affiliates in Denver, Fort Collins, Colorado Springs, San Diego and Bakersfield.

  • Charla Nash, a woman who was viciously attacked by a 200-pound chimpanzee in February 2009, has inked a deal with NBC's Peacock Productions to tell her story in a documentary this fall, according to the Hollywood Reporter.