The CPG category remains the top online video ad spender in Q1 2011 at 28%, according to the "Q1 2011 Video Advertising Metrics Report," from YuMe. Share of spend by second-ranked telecom advertisers increased significantly from an average of 6% in 2010 to 11% in Q1 2011.
In terms of formats, the report found that pre-roll continues to be the most utilized format, representing 92.4% of YuMe's volume in Q1, and mobile video ad impressions made up nearly 2% of impressions served.
In measuring video completion rates, the report found that for Q1, the male audience has a higher video completion rate at 79% vs. 65% for females. Comparatively, for 2010, the female audience had a higher video completion rate at 74% versus 67% for males.