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Report: CPG has Highest Category Spending for Online Video Ads

Published on October 25, 2011

Online Video Category SpendingThe CPG category remains the top online video ad spender in Q1 2011 at 28%, according to the "Q1 2011 Video Advertising Metrics Report," from YuMe. Share of spend by second-ranked telecom advertisers increased significantly from an average of 6% in 2010 to 11% in Q1 2011. 

In terms of formats, the report found that pre-roll continues to be the most utilized format, representing 92.4% of YuMe's volume in Q1, and mobile video ad impressions made up nearly 2% of impressions served.

In measuring video completion rates, the report found that for Q1, the male audience has a higher video completion rate at 79% vs. 65% for females. Comparatively, for 2010, the female audience had a higher video completion rate at 74% versus 67% for males.