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Chart: Facebook Time Use by Content Section

Published on October 29, 2011

Facebook Time Use by Content SectionAbout this chart: Source: comScore / Facebook, “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing,” July 2011. Data in this paper was collected and analyzed using the comScore Social Essentials product, which is a measurement service based on comScore’s proprietary 2 million person global panel of Internet users from a home or work computer. Opt-in panelists provide comScore with explicit permission to passively observe their online behavior, including site visitation, search activity, advertising exposure, and online purchases. By measuring online behavior for these opt-in panelists, comScore can observe both public and non-public pages within particular social networks such as Facebook.