Nielsen has released its tally of unique U.S. video viewers for December 2012. All told, 164.3 million viewers streamed more than 22 billion videos, and spend more than 5 hours each watching online video.
YouTube as ahead at more than 131 million unique viewers; but, Nielsen offered no insights as to how many viewers watched ad-sponsored content. Second-place VEVO, with 39.7 million unique viewers, is entirely ad supported.
A fairly untapped ad outlet is the CollegeHumor Network clocked 19,261 unique users. CollegeHumor is one of four CH Media properties, and touts itself as “The best way to reach the male 18-49 demographic.” Its strongest advertiser in January is Comedy Central, with tower ads for its Tosh 2.0 series.
