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Upfront Digital: Sundance on YouTube | Jeep Crashes Funeral | H&M’s Facebook Furor

Published on January 30, 2012
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  • Twitter will launch its enhanced brand ads on February 1, according to Business Insider. The Facebook-like functionality has been available to a few select brands, including Coca-Cola, but now will be generally available—at a pricetag of $25,000.
  • ESPN and Jeep caught heat from Digiday, which named the network and automaker in its Bad Ad of the Week.”ESPN covered the memorial service of former Penn State head football Joe Paterno. A rich-media ad for Jeep had a Jeep Wrangler “crash through” the computer screen, as well as Paterno’s casket, which sat dead center.
  • The Sundance Film Festival and YouTube have cut a deal to rent out Sundance titles, reports Streaming Media. Most Sundance titles will rent for $2.99 to $3.99 for a 48-hour rental--$1 or more cheaper than from Comcast. The Sundance Film Festival wrapped over the weekend.
  • Consumer-goods maker Procter & Gamble will “throw caution to the digital wind,” reports AdExchanger. Chairman and CEO Bob McDonald in an earnings conference call said the company would eliminate 1,600 non-manufacturing jobs, and invest heavily in its digital marketing. "In the digital space, with things like Facebook and Google and others, we find that return on investment of the advertising when properly designed, when the big idea is there, can be much more efficient."
  • Angry consumers used Facebook to storm the gates of clothing retailer H&M last week. They accused the company of lifting a designer’s ad idea, reports Adweek. The company has begun marketing goods with the simple tagline “You look nice today,” with a red heart shape. Atlanta artist Tori LaConsay created the tagline—complete with red heart—for a sign in her neighborhood, in 2008. She was unpaid for the sign. Supporters have since deluged H&M’s Facebook site with hate messages. H&M at first attempted to dismiss the similarities as a “coincidence,” but is now seeking a resolution with LaConsay.
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