- A Discovery Communications survey (focused on Discovery Channel viewers) revealed that iPad owners are particularly voracious consumers of online video, reports Ad Age. The research discovered that iPad owners are 86% more likely than nonowners to watch 20+ hours of video on devices other than a TV in a week. About 66% of iPad owners watched about 10 more hours of video a week on alternative devices than non-iPad owners.
- Google is building an opt-in user panel to analyze online behaviors using an add-on to its Chrome browser, called Screenwise. As Digiday reports, users who install the plug-in allow Google to chart which sites they visit and how they interact with those sites. Those users will receive Amazon gift cards worth up to $25 a year in return. Google says the data will be used to improve products and services.
- Kraft Macaroni & Cheese and Twitter have lined up for a Twitter-based Valentine’s Day campaign, reports Mashable. Between February 12 and 14, homeless man turned “Golden Voice” Ted Williams will shoot up to 100 videos for consumers using the hashtag “#VoiceOfLove” to write messages to their valentines. Their messages of love must be succinct, fitting into the 140-character limit of tweets.
- Consumers are not ready for “f-commerce,” that is, buying over social media (with an “F” for “Facebook.”) So found Digitas and Harris Interactive in a survey, reported via Mashable. The two firms canvased 2,247 online shoppers, and discovered that a slight majority is unwilling to release credit card data over social media.
