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Upfront TV: Grammy Ads $800,000 | “Shark Tank” Leads Friday | Google, Comscore to Measure Olympics

Published on February 13, 2012
  • Advertisers paid CBS about $800,000 for 30 seconds during last nights Grammy Awards, reports the New York Times. That’s quite a leap from a 10-year low of $426,000 in 2010. But after years of ratings slippage, the 2010 broadcast took a surprise 35% leap in ratings over 2009, which enabled CBS to charge $621,000 last year.
  • A pretty good night for NBC on Friday. Its episode of “Who Do You Think You Are” at 8 p.m. drew 5.5 million viewers, and equaled NBC’s highest 18-49 rating in 10 months, reports RBR. The show looks into the family history of celebrities, and Friday’s episode featured actress Marisa Tomei. “Grimm” at 9 p.m. delivered a week-to-week gain of 14% in the 18-49 demo, to a 1.6. It was #1 with male viewers 18-49 and 25-54, among ABC, CBS, NBC, Fox and CW.
  • It was a better night for ABC. Its “Shark Tank,” in which entrepreneurs compete for investor dollars, dominated the 8 p.m. hour with a 1.8 rating among adults 18-49. That represents a 0.3 rise over the week before, reports TVByTheNumbers.
  • NBCUniversal has partnered with Google and comScore on a research initiative surrounding the 2012 London Olympics, reports Deadline Hollywood. The goal is to find new ways to measure single-source consumption of video contant across TV, mobile, desktop computers and tablets. A second goal is to clock the cross-media consumption among demographic groups. 
  • TBS has ordered 10 episodes of the new fish-out-of-water comedy “Sullivan and Son,” reports Broadcasting & Cable. Vince Vaughn’s Wild West Picture Show Productions will helm the series, starring Steve Byrne as a New York lawyer who takes over a Pittsburgh bar. The show launches this summer.