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Upfront Digital: The “Conan” App | Tumblr Seeks Ad Chief | Details on Google Tablet

Published on February 27, 2012
  • It’s Digital “Conan.” The new Team Coco tablet app, presented by launch sponsor AT&T, uses Automatic Content Recognition (ACR) technology to provide late-night TV host Conan Obrien’s “hyper-connected fans” with exclusive synchronized content delivered while they watch the show on TV. “Conan draws the youngest and most digitally connected audience in late night,” said SVP Dennis Adamovich of TBS, TNT and Turner Classic Movies (TCM). “Team Coco is transforming Conan into an immersive interactive experience that can be enjoyed whenever you want.”
  • Social commerce network PowerReviews has launched a new program aimed at directly measuring how social activity impacts sales, reports Direct Marketing News. The Essential Social Suite enables marketers to "gamify" customer engagement and content creation, and to measure which individuals and what social interactions lead directly to sales, site traffic, or other business objectives. Brands that integrate the Suite into company websites can reward customers with points when they review products, ask questions of other customers, or share a product with their friends.
  • Tumblr is searching for an ad sales chief, which as Business Insider reports “seems to indicate that the blog platform is finally getting serious about revenue generation.” A source who spoke to Business Insider said the job will not have an "ad sales" title attached, but the job will entail creating partnerships for relevant exposure on Tumblr and “extracting revenue from them.” In short—ad sales. Thus far, Tumblr has had only Cartoon Network as a significant advertiser.
  • The Washington Post has launched its WP Politics iPad app, its “most significant attempt yet to charge readers for digital content,” describes Poynter Institute. The Post’s website and digital content is free and ad supported, thought it experimented with charging $1.99 a year for an iPhone app (later offered free). The new iPad app is free to download and is supported by a banner ads, and much of its content will be free, but users (even print subscribers) must pay $2.99 a month to access more in-depth content.
  • Details are emerging on Google’s entry into the eReader/tablet fray, reports CNET. The Google tablet would be presumably ad heavy, and about the same size and form factor as the Amazon Kindle Fire. The tablet will have a 1280x800 resolution (versus 1024x600 for the Fire) and 7-inch display. Production begins in April, with a planned run of up to 2 million units. CNET first reported on Google’s plans in January. With a 7-inch Kindle-sized screen, analysts treat it more as a challenge to the Kindle or Barnes & Noble Nook than to the Apple iPad.