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Upfront Digital: Android Apps Triple | Facebooks Analytics Acquisition | Valpak Upgrades Apps

Published on February 28, 2012
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  • An enthusiastic blog post from the Mobile World Congress (MWC) in Barcelona. Google Senior VP of Mobile and Digital Content Andy Rubin enthused “If you walk around the Android stand., it’s also evident that our hardware partners are thriving. There are 100+ devices on display at the conveyor belt bar…just a small portion of the 800+ Android devices that have launched to date.” Rubin recalled announcing 150,000 apps in the Android market at last year’s MWC, and claims the number has tripled to more than 450,000 apps today with more than one billion app doawnloads per month. “Think about the astonishing number of songs Shazam’ed, places Qype’ed and foursquare mayorships!”
  • Buddy Media, which claims to be the social enterprise software of choice for eight of the world's top ten global advertisers, has announced the acquisition of Brighter Option, a London-based Facebook Ads API partner providing innovative social ad management software. Buddy Media believes it is now “the only company to combine social publishing, applications, analytics, commerce and paid advertising in a unified software suite.” Buddy Media spent six months shopping among 20 Facebook advertising technology partners, and concluded that Brighter Option had the most scalable technology, team and business model. Last quarter, Brighter Option’s social ad management software managed more than 92.5 billion impressions for more than 291 advertisers in 42 countries. 
  • MediaMorph, which provides technology for cross-platform media tracking, audience measurement and analytics, has raised $8 million in funding from Motorola Mobility and from London-based Smedvig Capital, reports Multichannel News. This investment round brings MediaMorph to a total of $11 million raised to date. MediaMorph clients include Sony Pictures, Warner Bros., Lionsgate, E! Networks, Starz, HBO, A&E Television Network and Cablevision Systems. In addition to media usage research, the startup provides rights and royalty management services.
  • Coupon company Valpak has redesigned its iPhone and Android apps, and has launched its first-ever iPad tablet app, reports DMNews. Valpak is best known for its thick envelopes stuffed with coupons for local businesses (e.g., pizzerias, dentists, pool builders and cleaners). The company first launched its iPhone app in 2009, and last March, launched a location-based digital coupon service. The company says it was prompted to upgrade old apps and launch the new iPad app in response to increasing tabloid downloads, and a tripling in app downloads over the past 13 months.
  • MTV has launched “Under The Thumb” in Europe, a new social TV app, reports TechCrunch. MTV partnered with digital agency AKQA to create the app, which MTV and Viacom call a “world first” in alowing users to watch MTV on mobile devices, share the content, then watch on-demand programs simultaneously with those (remote) friends. It has launched in Europe prior to migrating to the U.S., and will be free and ad funded.
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