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Upfront TV: “Muslims” Canceled | “Teamsters” Reality Show | Fox Wins Super Tuesday

Published on March 08, 2012
  • TLC has cancelled “All American Muslim” after one season. “Was it the ratings, the controversy, or both?” asked TVByTheNumbers. The unscripted show followed five Muslim families who live in Dearborn, Michigan, and drew the ire of groups like the Florida Family Association, which labeled it “propaganda.” National advertisers including Lowe’s defected from the broadcast. Be that as it may, the ratings were dismal: its January 8 season finale drew a 0.3 rating among adults 18 to 49, and with 729,000 viewers. Its lead-in “Hoarders: Buried Alive” had almost twice the viewership.

  • A&E is partnering with executive producers Mark Wahlberg, Stephen Levinson, Kevin Harrison and Bill Thompson on the unscripted pilot “Teamsters,” featuring the Teamsters Local 25 in Boston. Boston is of course Wahlberg’s birthplace, and the backdrop of two of his recent films, “The Fighter” and “The Departed.” “Teamsters” will give viewers a first-hand glimpse of the “most legendary union in the most aggressive and territorial city in America: Boston,” says the network in a release. “ Here, the Teamsters Local 25 battle for the rights of their 11,000 members.” 
  • Fox News Channel led among cable news stations on the Super Tuesday night of primaries and caucuses, reports MediaCoder. The channel even topped the only broadcast network, NBC, that produced a prime-time special about the primaries. In that 10 P.M. slot, Fox News average 2.61 million viewers, and NBC, 2.56 million. (Still, more viewers were interested in NBC’s lead-in, “The Biggest Loser,” which drew 6.4 million viewers between 9:30 and 10 P.M.) Still, as Multichannel News describes, viewer interest was way down this Super Tuesday compared to 2008, with 3 million fewer viewers. But that race had higher stakes: there was no incumbent, both parties had skin in the game, and the Hillary Clinton/Barack Obama contest was still a toss-up.
  • Call it buyer’s remorse. Google is trying to unload the set-top box business that it agreed to acquire from Motorola, writes the New York Post in an exclusive. Google announced the $12.5 deal in August 2011, when The Post has learned, when CEO Larry Page enthused that the business would help Google to “revolutionize” the living room. Cisco, Pace, and Thomson’s Technicolor are all supposedly looking to offload their set-top box businesses.