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Upfront Digital: Social Gingrich | Hulu’s Global Deal | SoMe Awards | Digital Mag Circs Clarified

Published on March 12, 2012
  • Republican presidential hopeful Newt Gingrich “may occasionally refer to a Twitter hash tag as a hash mark,” observes CNN, but is attempting to reach out to voters “one tweet and Facebook friend at a time.” With a smaller TV ad budget than his rivals, Gingrich is attempting to make up the difference in social media. Gingrich announced at an Alabama campaign stop that he had reached his 175,00th donation; and is fond of saying that 95% of his donations are under $250. Referring to the importance of social media to his campaign, "This is part of how we've survived against Romney, frankly…we reach out through the Internet, so we can run a very inexpensive campaign."
  • Hulu’s original series are going global, reports Deadline Hollywood. FremantleMedia Enterprises has signed a deal with Hulu for international distribution rights to the online video service’s original programming. FME retains the rights to distribute Hulu original series globally, and across all platforms, including traditional media. The first such series is Morgan Spurlock’s documentary series “A Day In The Life,” which follows celebrities around for a full day (including to the gym and day care). “This is a ground-breaking deal, which sets a new precedent for acquiring content that can live on both digital and linear platforms,” said FremantleMedia CEO David Ellender, which opens opportunities “outside of the traditional distribution models.”
  • comScore has released its monthly comScore qSearch analysis of the U.S. search marketplace for February. Google Sites led the explicit core search market in February with 66.4 percent of search queries conducted, up 0.2 percentage points, followed by Microsoft Sites with 15.3 percent (up 0.1 percentage points) and Yahoo! Sites with 13.8 percent. Ask Network accounted for 3.0 percent of explicit core searches, followed by AOL, Inc. with 1.5 percent. ComScore clocked 17.6 billion explicit core searches were in February, with Google Sites ranking first with 11.7 billion. 

  • The 4th Annual Social Media Awards or “SoMe” awards is seeking nominations. The SoMes are presented by the Social Media Club Portland, SEMpdx, ThoroughlyModernMarketing.com, the Software Association of Oregon and InnoTech, and the ceremony will take place on May 3rd in Portland, Oregon. The Awards include ten (10) categories.There are 10 SoMe categories including Brandbuilder: Awareness & Engagement Over 10K, Moneymaker: best ROI Over 10K, Non-profit Campaign of the Year and Agency of the Year. Deadine for nominations is March 15.
  • Audit Bureau of Circulation (ABC) has clarified where to find digital magazine circulation in its reports—apparently a source of confusion till now. Most U.S. and Canadian magazine Publisher’s Statements for the second half of 2011 are available in ABC’s e-Data center, and ABC has pinpointed where to find that information, in a series of highlighted graphics and an informational video.