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Upfront TV: “Desperate Housewives” Finale | “Ev & Ocho” | OWN’s Temporary Boost | “Obsessed Moms”

Published on March 13, 2012
  • Desperate Housewives” will end its successful eight-season run on ABC with a “splashy two-hour finale event,” the network announced, airing on SUNDAY, MAY 13 (9:00-11:00 p.m., ET). The show premiered on October3, 2004 and was a smash hit right out of the gate, winning both the 2005 and 2006 Golden Globe Awards for Best Television Series — Musical or Comedy, among other accolades. “Housewives” may hold a record for “employee retention.” None of its original leads have voluntarily left the show to “pursue other things” (think of Ron Howard leaving “Happy Days,” several defections from “M*A*S*H,” despite the strong ratings). The only original lead gone is Nicollette Sheridan, who has filed suit against the producers for wrongful termination when her character was killed off.
  • Elsewhere on ABC, "GCB" (short for “Good Christian Bitches”) showed a bit of growth on Sunday night, after a mediocre premiere the week before, reports MediaLife. The second episode of the dramedy averaged a 2.3 adults 18-49 rating in its 10 p.m. timeslot, according to Nielsen overnights, up 5 percent from the 2.2 the series premiere averaged last week. That put it just ahead of the second hour of "Celebrity Apprentice" and ahead of the 2.1 CBS averaged for "CSI: Miami" (a series supposedly on the bubble). It finished first in the timeslot among viewers 18-34 and women 18-34, 18-49 and 25-54.

  • VH1 has signed “Basketball Wife” Evelyn Lozada and her fiancé, NFL superstar Chad Ochocinco, for a new series showcasing their upcoming wedding, including all the usual scheduling, details and drama. The eight-part series “Ev and Ocho” will premiere September 2012 and consist of eight half-hour episodes concluding with a two-part wedding finale. VH1 has followed Evelyn’s story through four seasons of “Basketball Wives,” beginning with the end of her engagement to NBA player Antoine Walker, to her single life and now her current relationship with Chad Ochocinco.
  • The Oprah Winfrey Network (OWN) scored its highest ratings to date on Sunday, but the joy will be short lived. As the New York Times reports, about 3.5 million viewers tuned in for an exclusive interview with Bobby Kristina Brown, Whitney Houston’s daughter. The interview was taped on March 2 and promoted heavily until its airing on the 10th. As the Times describes, the channel has struggled to attract an audience in the 14 months since its launch, but “viewers can find the channel when they have a reason to do so, even though OWN has inferior spots on some cable lineups.” The Bobbi Kristina interview was aired presented as a special edition of “Oprah’s Next Chapter,” and scored a 3.1 rating among women ages 25 to 54, the key demographic for OWN.
  • Bill Gorman, writer of the TVByTheNumbers “Renew/Cancel Index” and the “Cancellation Bear” column was lambasted by actress Kathy Bates. As Gorman describes, the star of NBC’s “Harry’s Law” publicly complained about “the blessed” 18-49 demographic, and that she was tired of hearing “how the cancellation bear is gonna eat us and all that stuff. So we’ll see. We’ll just see.” Executive Producer of Harry's Law, Bill D'Elia, complained in a tweet “WTF is TV by the numbers? Who cares what they think? #harryslaw is most viewed scripted drama on NBC and will return.” TVByTheNumbers has pegged “Harry’s Law” for certain cancellation.

  • Discovery Fit & Health is “putting the intricate relationship between a mother and daughter under the microscope” in a new series called “My Mom Is Obsessed,” debuting March 29 at 10 PM ET/PT. The six episode docu-series will chronicle the trouble relationships of daughters with their mothers, who are consumed by their needs for (among other obsessions) plastic surgery, weight, shopping, working out or partying. Each episode will feature an intervention with families and therapists present.