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Upfront Digital: Xfinity’s March Madness | CW App | Limbaugh Dares Tweeting | Digitas Wins eBay

Published on March 16, 2012
  • “Comcast's XfinityTV is giving college hoops fans a chance to check out all the Madness in one place,” writes Multichannel News. Comcast has aggregated coverage of the NCAA Division 1 Men's Basketball Championship at, where Comcast subscribers can stream games live; this regardless of the network on which a game airs, be it TBS, TNT, TruTV or broadcaster CBS. The microsite also brings in video from ESPN, Fox Sports, Big Ten Network, AP and Reuters.

  • No word yet on if/how it will work in advertising, but PixyKids, a social network aimed at kids 6-12, has raised $3m in funding, reports SocialTimes. The funding comes from ATA Ventures and angel investors. PixyKids is a new social network focused upon parent-approved entertainment, social interaction and creativity. The site will have a heavy bent toward creativity, offering kids a platform to share their art, photos and videos. CEO Rajul Kadakia has billed it as “Facebook Meets Disney.”
  • The CW is “Pushing the boundaries to where its young TV viewers are,” writes Media Post, “as well as helping its TV advertising sponsors,” by releaseing a new mobile app where full episodes of CW shows can be viewed the next day—ads intact. Before, those episodes were available three days after airing. In fact, the most recently aired five episodes are available on the app, which in turn is available for iPad, iPhone and Android. CW is home to “Vampire Diaries,” “Gossip Girl,” “America’s Next Top Model” and “Gossip Girls,” among other properties.

  • Rush Limbaugh posted his first tweets yesterday, reports CNBC, with links to two stories that were supportive of him after the recent advertiser boycott. (This after Limbaugh referred to a female birth-control advocate and law student as a “slut” and a “prostitute.”) A bold move, considering the considerable backlash against him on Twitter. Limbaugh created the Twitter account in 2009 but never used it. “There’s an army out there that wants to be mobilized, and so, I figured, use Twitter for it,” he said on his radio show. One story by Cornell Law School professor William Jacobson accused Limbaugh’s opponents of “astroturfing” advertisers. As of Thursday, Limbaugh had more than 100,000 followers.
  • eBay has selected Publicis Groupe's Digitas to handle its digital media and digital creative, reports Ad Age. Digitas beat out a trio of finalists, which included Organic and Swirl. The deal does not as yet include social media, and it is unclear if that will be assigned to a different agency. eBay's North American CMO Richelle Parham worked at Digitas for 12 years, finishing as senior VP and general manager at Digitas in 2007.