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Upfront TV: Woods Draws for CBS | Basketball Takes Primetime | ABC Family “Hungry”

Published on March 26, 2012
  • Tiger Woods has CBS “Looking Forward to the Masters,” reports TheWrap. Woods won the Arnold Palmer Invitational golf tournament Sunday in Orlando, and CBS will broadcast the final rounds of The Masters golf tournament from Augusta, Ga., on Saturday and Sunday, April 7-8. This was Woods’ first win since 2009, and his first victory in 30 months. Love him or hate him, viewership was down 13% last year on the Masters’ final day, after Woods fizzled. CBS took a still giant 10.4% of households in the top 56 U.S. markets, down from 12.0 in 2010, when Woods returned to the green after his marital troubles. 
  • Primetime documentaries are rare, but CBS will air “What They Believe: Hindus, Zoroastrians, Bahá’ís,” an interfaith religion special, on Sunday, April 15. The special will examine the beliefs of the three religions, particularly how they are observed in the U.S. The documentary was produced in cooperation with such religious organizations as the National Council of Churches, the Islamic Society of North America and the New York Board of Rabbis. Hinduism is the most conspicuous of the three faiths; Zoroastrianism is a 3,500-year-old faith tradition based on the teachings of the prophet Zarathustra in ancient Persia, now Iran. The Bahá’í faith is that there is only one religion which has been progressively revealed by a series of Divine Messengers of which their prophet, Bahá’u’lláh, is said to be the latest in a succession that includes Krishna, Abraham, Zoroaster, Moses, Buddha, Christ and Mohammed. The documentary was overseen by executive producer John Blessington and producer Liz Kineke.
  • Perhaps basketball killed the party for Fox, and NBC. CBS easily won Saturday night in both total viewers and adults 18-49, reports TVByTheNumbers, with its coverage of the NCAA Basketball Tournament at 8 p.m.; the network took a 3.4 in adults 18-49. At 10 P.M., “48 Hours Mystery” garnered a 1.4 in adults 18-49, down from a 1.6 last week. Over on Fox, “Q’Viva” plodded along with a  continued 0.5 among adults 18-49 for the two-hour show, up from last week’s 0.4. NBC’s “The Firm” went soft, with an 0.4 among adults 18-49, down from 0.6 for its last episode on March 10.
  • ABC Family has acquired network TV premiere rights to the blockbuster “The Hunger Games” in a deal with Lionsgate. The announcement comes on the heels of “The Hunger Games’” (a dystopian adventure about teens hunting one another in a reality TV show) record-shattering debut, with an estimated $155 million at the North American box office this past weekend, the third highest-grossing opening weekend of all time. The network has moved away from its strictly “family friendly” image in recent years, balancing edgier original programming like “The Secret Life of the American Teenager” and “Pretty Little Liars” alongside syndicated episodes of “America’s Funniest Home Videos.” 

  • Disney XD will launch the Season Two of its series “Kickin’ It” in April 2, reports Multichannel News. The karate-themed series stars “Hannah Montana” alum Jason Earles, and is ranked as Disney XD's most watched series last in 2011 in total viewers (873,000), kids 6-14 (578,000) and tweens 9-14 (393,000), reports Disney XD. Among the highlights of the second season is an appearance by the Harlem Globetrotters. The series runs on DisneyXD as well as via DisneyXD On Demand,, Disney XD Mobile, Sony Playstation, Xbox Live and iTunes, said the network.