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Upfront Digital: “Angry Birds Space” | MS/Nokia App Camp | “Fine Cooking” Cross Media Audit

Published on March 27, 2012
  • Rovio claims that as of Monday, its Angry Birds Space game has been downloaded more than 10 million times since it was made available on Thursday, reports AllThingsD. The game is available on iOS, Mac and PC, with a Windows mobile release in development; but in-game advertisers must opt for the Android version. Angry Birds Space is available for Android devices for free with advertising. Ad-free versions of Angry Birds Space will also be available on Android for $0.99, and an HD version for Android tablets for $2.99, according to the company’s website.

  • Microsoft and Nokia are “trying to claw back market share from Apple Inc's iPhone and Google's Android” in the apps market, according to a Reuters story. On Monday, Microsoft and Nokia announced that they would invest $23.9 million into AppCampus, a new mobile application development program at Helsinki's Aalto University, over the next three years. Microsoft is late to the game: while there are 65,000 apps on the new-ish Windows Phone Marketplace, that falls far short of the 0.5 million available from the Apple App Store and Google Play. And at present, only 37% of developers have any interest in creating apps for the Windows Phone, according to IDC/Appcelerator survey, versus 89% interested in iPhone and 79% in Android phones.
  • While the GOP slugfest rages on, President Barack Obama's reelection campaign continues to spend big on digital ads, according to ClickZ. Obama for America spent an additional $3 million on digital ads, including text messages, in February. Since Obama for America launched the 2012 campaign nearly a year ago, it has spent more than $11 million on web ads, according to ClickZ analysis of Federal Election Commission filings. If the campaign continues to spend $3 million on digital advertising monthly, it will have spent $35 million by November. OFA claims to have spent about $16 million in online ads during the 2008 campaign.
  • The Audit Bureau of Circulations (ABC) has released a Consolidated Media Report (CMR) for Fine Cooking, only the second print-and-digital journal to undergo the audit, reports minOnline. The second-half-2011 audit went beyond newsstand and subscription sales to include the measured components from FineCooking.com. (Google Analytics was the foundation). Popular Science was the first magazine to have a CMR audit, and released which released its first-half 2011 data last October. According to ABC, the Fine Cooking e-newsletter reached 453,898 average monthly unique e-mail addresses; attracted an average 904,016 total average monthly website browsers; and combined with print, reaches a total “brand universe” of 1,702,518.
  • Alongside those Twitter ads, marketers should encourage their CEOs and CMOs to tweet. As eMarketer reports (citing data from social-media branding firm BRANDfog), consumers and employees regard company leaders who engage on social media platforms positively. The majority of respondents in a survey at 78% believe that CEO participation in social media leads to better communication, while 71% said it leads to improved brand image and 64% said it provides more transparency.