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Upfront Digital: Women Sports Fans Socialize | “Indecision 2012” App | Google Tablet | May FB IPO

Published on March 30, 2012
  • Advertisers may want to target female sports fans more often, and through social media ads, reports ClickZ. In a joint study from Visible Technologies and Applebee’s (the casual dining chain), Visible studied 125 million social media posts over a recent three-month period, to find that 31% of sports chatter on social comes from women, a result which Visible calls "surprisingly strong" compared to past findings. Carly Wilcox, director of professional services at Visible, suggested that advertisers should take note that consumers (women in particular) are incrementally shifting in terms of where they spend their time and show their interests. Whatever they are consuming, be it sports paraphernalia or beauty products, “Women are powerhouse purchasers and the sluggish movement...to capitalize on such an active group is a huge oversight in the industry," said Wilcox.
  • Comedy Central has announced the launch of “Comedy Central’s Indecision’ Election Companion,” an iOS-optimized election news and political humor app. The “Election Companion” app, sponsored by AT&T, is available now as a free iTunes download for iPhones and iPads and provides users with exclusive jokes, interactive content, photo galleries and second-screen experiences. The app delivers iPad and iPhone users exclusive politics-centric content through an iOS-optimized version of the “Indecision” blog; a photo gallery called “Snap Shots,” which captures the 24-hour news cycle in images and jokes; a 2012 Election Calendar; and an app-only exclusive “Peanut Gallery” commentary feature, which provides a second-screen experience for nationally-televised political talk shows, debates and speeches. The “Peanut Gallery” also includes exclusive live commentary from Indecision bloggers and special guests, and offers real-time interactive “Reacticons” for users to register their opinions. For example, users can post “Reacticons” such as “Cry-Baby,” “Dunce,” “Yawn,” “Knock-Out” or “Bulls#*!” to express their reactions as they watch candidates and talking heads on their TV screens. The “Reacticons” will then grow and shrink to reflect the Indecision community’s collective opinion in real time.
  • Google, “undaunted by a short-lived [2010] attempt to market and sell smartphones on its own,” plans to sell its own tablets in direct competition to the Apple iPad, reports the Wall Street Journal. Google will sell the co-branded tablets directly to consumers through an Apple- and Amazon-like online store. The move, speculates the Journal, is to turn around “sluggish sales” of tablets running Google’s Android platform.
  • Facebook Inc. is preparing its initial public offering for May, reports the New York Post, citing “people familiar with the matter.” Facebook halted trading of its shares on the secondary market this week, as it sets about nailing down its shareholder count, say the anonymous sources. Facebook filed for an IPO in early February, and the IPO is expected to raise as much as $10 billion and value the eight-year-old company at $100 billion. Facebook netted $1 billion in 2011 on $3.71 billion in revenue, and currently has 845 million users globally.