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Upfront Digital: IE’s Majority Share | Google + for Ad Partners | Dads and Social Media

Published on April 05, 2012
  • Fox has taken an equity stake in an interactive television technology provider (ACTV8), reports MediaBistro. Fox will "ACTV8" several its primetime series, beginning with the “New Girl” second screen app, now which is available on iTunes App Store for iPhones and will be available on iPad and Android platforms in the coming weeks. Using the apps, viewers can interact during live broadcasts of Fox shows by chatting in real time, earning badges by watching and answering episodic trivia.
  • In search-engine marketing news, Microsoft's Internet Explorer (IE) browser has started to regain share of the browser market, reports ClickZ. It does so at the expense of rival browsers, particularly Mozilla's Firefox and Google's Chrome. According to data from Net Applications, IE has increased its market share by 2% from December 2011 to March 2012, for a total of 53.8%. The browser was losing share before that, losing more than 5% of users between May and December 2011. Firefox usage has declined since May 2011 through March 2012, dropping 2% for 20.6% of the market.
  • Turner Sports lost some digital traffic with its streaming NCAA coverage, reports Multichannel News. Between paid subscriptions and the trials of TV Everywhere authentication, Turner Sports traffic to NCAA.com and March Madness Live broadband and mobile services declined 6% from the 2011 basketball tourney, to a still colossal 51.6 million visits, between March 11 and the April 2 title game. On a daily basis, NCAA.com and March Madness Live averaged 1.1 million daily unique visitors, which was down 10% from 2011, and averaged 473,000 daily uniques on mobile, down 1%.
  • Google Ads has created a Google + page for advertising partners, where it will provide the latest Google advertising product news; training and events; tips; and Google Hangouts, with product experts. Google is promising that advertisers can “Stay ahead of the curve with the latest launches and updates for Google's advertising solutions, including search, display, mobile, social, YouTube and Google Analytics. Receive how-to information, best practices, and recommendations.” The latest how-to entry is “Fast facts about targeting ads to the modern digital mom.”

  • “New dads are big-time social media newsers,” reports eMarketer. Fathers, particularly first-time fathers, engage in the same social media activities that new mothers do, according to a February survey by Edelman and The Parenting Group. The survey revealed that that 42% of new U.S. fathers who use social networks write family-related status updates on a daily basis. Further,  56% of new dads post family photos at least a few times a week, while 21% post family-related videos.