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National Magazine Awards: Big Surprise - Magazine of the Year Winner An Ad Page Loser

Published on May 04, 2012

Something is off, when the best magazine of the year cannot attract advertisers.

At last night's Ellie Awards in New York, held by the American Society of Magazine Editors, Magazine of the Year Winner was TIME. But as Folio details, TIME fell almost 21% from 286.95 ad pages in Q1 2011 to 227.01 pages in Q1 2012. Rival Newsweek enjoyed a 27.5% spike to 183.26 pages in Q1 2012.

National Magazine Awards 2012 Winners and Finalists
MAGAZINE OF THE YEAR
Winner: TIME

Finalists: Esquire; New York; The New Yorker; Popular Mechanics.
 

GENERAL EXCELLENCE, PRINT
General-Interest Magazines
Honors large-circulation weeklies, biweeklies and general-interest monthlies
Winner: Bloomberg Businessweek
Finalists: GQ; New York; The New Yorker; Vice

Women’s Magazines
Honors women’s magazines, including health and fitness magazines and family-centric publications
Winner: O, The Oprah Magazine
Finalists: Glamour; More; Real Simple; W

Lifestyle Magazines
Honors food, travel and shelter magazines as well as city and regional publications
Winner: House Beautiful
Finalists: Bon Appetit; Country Living; Garden & Gun; Texas Monthly

Active- and Special-Interest Magazines
Honors magazines serving targeted audiences, including enthusiast titles
Winner: Inc.
Finalists: The Fader; Field & Stream; Men’s Health; Popular Mechanics

Thought-Leader Magazines
Honors literary, scholarly and professional publications as well as small-circulation general-interest magazines
Winner: IEEE Spectrum
Finalists: The American Scholar; Aperture; The New Republic; Virginia Quarterly Review

DESIGN
Winner: GQ
Finalists: Bloomberg Businessweek; Interview; New York; Wired

PHOTOGRAPHY
Winner: Vogue
Finalists: GQ; Interview; National Geographic; Virginia Quarterly Review

NEWS AND DOCUMENTARY PHOTOGRAPHY
Winner: Harper’s Magazine for “Juvenile Injustice,” October
Finalists:
Harper’s Magazine for “Uncertain Exodus,” July
National Geographic for “Too Young to Wed,” June
The New York Times Magazine for “From Zero to 104,” September 4
TIME for “Birds of Hope,” January 17

FEATURE PHOTOGRAPHY
Winner: The New York Times Magazine for "Vamps, Crooks & Killers," December 11
Finalists:
National Geographic for “Taming the Wild,” March
TIME for “Portraits of Resilience,” September 19
Vogue for “Lady Be Good,” March
W for “Planet Tilda,” August

SINGLE-TOPIC ISSUE
Winner: New York for “The Encyclopedia of 9/11,” September 5-12
Finalists:
Bloomberg Businessweek for “Steve Jobs,” October 10-16
ESPN The Magazine for “NFL Preview: The Vick Issue,” September 5
Garden & Gun for “Southern Food,” October/November
Wired for “Underworld,” February

MAGAZINE SECTION
Winner: New York for “Strategist”
Finalists:
Bicycling for “Know/How”
Esquire for “Man at His Best”
Real Simple for “Food”
Wired for “Start”

PERSONAL SERVICE
Winner: Glamour for “The Secret That Kills Four Women a Day,” June
Finalists:
Good Housekeeping for “Fractured,” July
Real Simple for “Your Holiday-Spending Survival Guide,” November
Redbook for “Would You Get a ‘Mommy Tuck’?” April
San Francisco for “The New School of Fish,” February

LEISURE INTERESTS
Winner: Saveur for “Italian American,” December
Finalists:
New York for “The Urbanist’s Guide To . . . ,” April 25
Outdoor Life for “Sniper School,” March
Texas Monthly for “Home Plates,” April
Wired for “The Wired Travel Optimizer,” October

PUBLIC INTEREST
Winner: The New Yorker for “The Invisible Army,” June 6
Finalists:
5280 Magazine for “Direct Fail,” December
Harper’s Magazine for “Tiny Little Laws,” February
Marie Claire for “The Big Business of Breast Cancer,” October
Men’s Health for “The Signature Wound,” November

REPORTING
Winner: The New Yorker for “The Apostate,” February 14 & 21
Finalists:
The Atlantic for “Our Man in Kandahar,” November
Los Angeles for “What Happened to Mitrice Richardson?” September
The New Yorker for “Getting bin Laden,” August 8
Vanity Fair for “Echoes From a Distant Battlefield,” December

FEATURE WRITING
Winner: Esquire for “Heavenly Father!” October
Finalists:
GQ for “The Man Who Sailed His House,” October
The New York Times Magazine for “You Blow My Mind. Hey, Mickey!” June 12
The New Yorker for “A Murder Foretold,” April 4
Rolling Stone for “Arms and the Dudes,” March 31

PROFILE WRITING
Winner: D Magazine for “He Is Anonymous,” April
Finalists:
ESPN The Magazine for “Game of Her Life,” January 10
Men’s Journal for “The Blind Man Who Taught Himself to See,” March
Rolling Stone for “Santiago’s Brain,” December 8
Sports Illustrated for “Dewayne Dedmon’s Leap of Faith,” November 14

ESSAYS AND CRITICISM
Winner: New York for “Paper Tigers,” May 16
Finalists:
Esquire for “The Loading Dock Manifesto,” May
GQ for “Too Much Information,” May iPad Edition
The New Yorker for “The Aquarium,” June 13 & 20
Slate for “The Stutterer: How He Makes His Voice Heard,” February 22

COLUMNS AND COMMENTARY
Winner: Vanity Fair for columns by Christopher Hitchens
Finalists:
The Atlantic for columns by James Parker
Field & Stream for columns by Bill Heavey
Los Angeles for reviews by Steve Erickson
TIME for columns by Joel Stein

FICTION
Winner: Zoetrope: All-Story for “The Hox River Window,” Fall
Finalists:
The Atlantic for “Scars,” Summer 2011
McSweeney’s Quarterly for “Ambition,” April
McSweeney’s Quarterly for “The Northeast Kingdom,” August
Virginia Quarterly Review for “La Moretta,” Fall