Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Upfront TV: More “Iron Men” | CBS Bieber Special | SB XLLVII Selling Out | Grammys Date Set

Published on May 31, 2012

 

  • The Weather Channel Companies has ordered a full season of “Iron Men,” a docu-series profiling the iron workers who spend their days battling weather conditions hundreds of feet above New York City to build skyscrapers, bridges, arenas and other major structures. In addition to the four episodes currently airing, nine new episodes have been ordered that will premiere later this year. New episodes will take place at the 4 World Trade Center site in addition to the Barclays Center, the new home of the Brooklyn Nets, and the Alexander Hamilton Bridge. “Iron Men” is produced by Pipeline39 (formerly known as KPI), the producers of “The Rising: Rebuilding Ground Zero,” “MonsterQuest” and “MegaStructures.” “Iron Men” first premiered on May 8, 2012, as part of “Braving the Elements,” a new docu-series anthology revealing the work, subculture and characters of professions exposed to theelements and impacted by the weather. The series will now be a standalone series outside of “Braving the Elements,” moving into its own timeslot on Thursday, Aug. 30, at 9 P.M. ET.

  • CBS has already sold more than 50% of its ad inventory the 2013 Super Bowl XLVII broadcast, and expects to reach 80% in the next few weeks, reports Ad Age. John Bogusz, exec VP for sports sales and marketing at CBS, told Ad Age that the pace of sales is being pushed by automotive marketers. So CBS is feeling no pinch from GM, which announced that it will not advertise. GM complained about the $3.8 million-per-thirty-second pricetag and put its ad dollars elsewhere—like the UK. Citing its global marketing thrust, GM has signed a five-year sponsorship deal with the UK’s champion Manchester United football club.

  • NBC has announced “Justin Bieber: All Around the World,” a one-hour special featuring the teen idol, to air Thursday, June 21st from 8-9 P.M. ET. Bieber’s first-ever network special will be a combination documentary/performance show, following his tour around the globe as he showcases his new album “Believe,” including #1 single “Boyfriend.” CBS is promising viewers “an all access pass to his life over a 12-day period, something rarely seen on TV today.” A “Justin-cam” will allow viewers to experience “what life is like through the eyes of Justin Bieber.” In addition to worldwide sales in excess of 15 million units, Bieber has more than 43 million Facebook fans, more than 22 million Twitter followers, and over 2.9 billion YouTube views.

  • Next year’s 55th Annual Grammy Awards will take place on Sunday, February 10 at Los Angeles’ Staples Center, reports Deadline Hollywood. CBS will air the Awards from 8-11:30 PM (live ET/delayed PT). CBS will also air “The Grammy Nominations Concert Live!” on December 5. This year’s 54th Grammy Awards, which followed Whitney Houston’s death, drew 39.9 million viewers, which was the largest Grammy audience since 1984 and the second-largest in history.
  • Grammy -winning rock group No Doubt, with lead singer Gwen Stefani, will perform together live for the first time in a year-and-a-half July 22 at the TEEN CHOICE 2012 Awards on FOX. The California-based band last shared the stage in 2010 when they performed for President Barack Obama and First Lady Michelle Obama, at the annual Kennedy Center Honors. No Doubt bassist Tony Kanal reports being “so stoked.” TEEN CHOICE 2012 will celebrate “the hottest teen icons” in television, music, film, sports, fashion, comedy and the web in “the choicest”  two-hour event airing live Sunday, July 22 (8:00-10:00 P.M. ET live/PT tape-delayed) on FOX.