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Upfront TV: BET Apps | “CSI” Most Watched | “Talk” Draws Young Women

Published on June 15, 2012
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  • BET Networks (winner of the '2011 Best App Ever' award for its 106 & PARK App) has launched the BET AWARDS 12 App for iPhone, iPod Touch, iPad and Android devices available for download immediately. The BET AWARDS 12 App includes historical moments from the show's twelve years, including hundreds of videos, thousands of photos and details on every nominee, winner and honoree. A brand new co-viewing experience, “The Lineup,” challenges users to predict the order of the performers before the show starts. Scorecard updates happen in real time during the BET AWARDS 12 LIVE broadcast July 1, 2012 starting at 8 P.M. ET, and users with the most correct guesses will be entered to win unique prizes including a celebrity gift bag, autographed t-shirts and the Official BET AWARDS 12 Microphone.
  • Critics had their doubts, but they always do. “CSI: Crime Scene Investigation” has stubbornly defied lead-actor exodus and 10-year ennui to become, once again, the most-watched show in the world, receiving the prestigious International Television Audience Award for a Drama TV Series at the 52nd Monte Carlo Television Festival on June 14, 2012. This is the fifth time the series has been awarded this honor in the past seven years based on stats from Eurodata TV Worldwide for the highest ratings worldwide in 2011 across five continents. CSI star Ted Danson was on hand to accept the award on behalf of the series. The International Audience Awards are presented jointly by the Monte Carlo Television Festival and Eurodata TV Worldwide to reward programs that delivered the highest ratings worldwide in 2011 across five continents in three categories: Drama TV Series, Comedy TV Series and Telenovelas/Soap Operas. “CSI” gathered more than 63 million viewers worldwide, surpassing the nominated shows in all three categories and making it the most-watched show in the world.
  • CBS is claiming high gains among young-ish women. CBS’s “The Talk” delivered its highest ratings among women 25-54 rating since February while posting across-the-board growth from the same week last year, according to Nielsen live plus same day ratings for the week ending June 8. “The Talk” averaged 1.7/6 in households, 2.29 million viewers, 1.1/7 in women 25-54 and 0.8/5 in women 18-49. The women 25-54 rating was the highest rating for “The Talk” since the week ending Feb. 17, while the women 18-49 rating was the best since the week ending May 4. Compared to the same week last year, “The Talk” was up +21% in households (from 1.4/4), +24% in viewers (from. 1.85m), +38% in women 25-54 (from 0.8/5) and +33% in women 18-49 (from 0.6/4).
  • Time Warner has added the Azteca America affiliated broadcast station to its New York City lineup (albeit on the relatively high channel 192 position). Azteca America's New York station is operated by the Azteca Station Group, which also operates Azteca America stations in Los Angeles, Chicago, New York and Miami. New York City is the second-largest Hispanic DMA in the country, after only Los Angeles. Within the Latino community, residents of Mexican origin are the fastest-growing group in the city. Time Warner Cable's New York City footprint serves over 1.3 million customers in four New York City boroughs (Manhattan, Queens, Staten Island and western Brooklyn), Mt. Vernon, Hudson Valley (Orange, Sullivan, Ulster Counties and parts of Dutchess, Greene and Delaware Counties), and Bergen and Hudson Counties in New Jersey.
Related categories: Television, Interactive, Advertising, Marketing & Media Issues, Integrated/Cross-Media/Convergence, Media Options & Channels, TV Network, TV Spot Market,

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