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Starcom MediaVest Creates New Ad Buying Unit Focused on Local Media

Published on May 11, 2009
Starcom MediaVest Group is creating a new ad buying unit, the SMG Exchange or SMGX, that will serve clients at Starcom, Spark and MediaVest. The new group will focus on local media, including radio, TV, out-of-home, newspapers, sports sponsorships, and licensing and merchandising opportunities.