Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Nielsen Begins Initiative to Measure Internet Viewing by TV Ratings Sample

Published on April 28, 2009
This week, Nielsen is beginning its controversial move to measure the online behavior of a small subset of its national TV ratings sample.