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Land Rover Promotes Twitter ‘Hashtags’ in Out-of-Home Campaign

Published on April 20, 2009
Land Rover has launched an integrated campaign using Twitter and out-of-home venues like billboards and taxi TVs. The campaign uses "hashtags," or words used in tweets that make it easier to follow a conversation via online searches, in its out-of-home venues to spread word of Land Rover's Twitter effort.