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Spring Break Advertising Reaches 32% of College Students

Published on March 24, 2009
Nearly one-third (32%) of college students heads to the beach, ski slopes or other vacation spots during spring break, according to a study by Youth Trends. And, despite the recession, spending is expected to be up this year. The study shows spring breakers plan to spend an average of $572 this year, up from $514 last year.