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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
Downloads:
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Learn how to build trust - Get the TRUSTe Whitepaper now!- ‘The Daily Wrap:’ U.S./Canada Trade; Macy’s; Boot Town
- P&G Launches eStore, Tests Marketing Concepts
- Lowe’s Opens Mexican Stores
- Unemployment Falls to Single Digits - Update
- North American Email Has High Failure Rate
- ‘The Daily Wrap’: Apple, Best Buy, Dollar Tree
- Dollar General Plans 600 New Stores
- Consumers Tone Down Valentine’s Day Plans
- ‘The Daily Wrap’: CVS, Toys R Us, Yum Brands
- Online Product Recommendations Miss Mark
- Top 10 Online Retailers by Conversion Rate - December 2009
- Top 10 Online Retail Categories by Order Size - December 2009
- Sun Life Financial Earns Back Naming Rights Investment with Super Bowl Exposures
- Americans Watch 33B Online Videos in Dec. ‘09
- Ad Network Use Grows as Marketers Promote Brands Online
- Super Bowl Advocacy Ads Generate Buzz
- Social Networking Rises, Especially Among Younger Set
- Online Video Replaces DVR
- Consumers Tone Down Valentine’s Day Plans
- Behind the Curve: Week Ended Feb. 5, 2010
Jan. Media Layoffs More than Double that of Jan. 2007
Time Warner Cable is handing out pink slips to 1,250 workers, the company said this week, while Bloomberg has announced that it is cutting 100 TV and radio jobs in its first layoffs ever.
The layoff news from media companies keeps coming, proving - in the event anyone needed such validation - that the media and entertainment industries are far from invulnerable to the recession, writes The Hollywood Reporter. Other media companies wielding the ax in recent weeks have included Time Warner’s Warner Bros. and AOL units, Clear Channel, NBCU and Viacom.
In all, 4,446 media layoffs were announced in January, up from the already-high 4,283 reported in January of 2008. In January 2007, media layoffs were just 2,155, up from 1,134 in January 2006, according to global outplacement consultantcy Challenger, Gray and Christmas, which says that there is no light at the end of the tunnel. “Even if the stimulus package is successful, it could take months to make a noticeable impact on the employment picture,” CEO John Challenger says.
