Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Fewer Ads during ‘Fringe’ Equals Less Ad-Skipping

Published on January 22, 2009
Fox decided last spring that it would air fewer ads during new drama Fringe in an effort to increase ad viewing - now, it looks as though the tactic may be working.