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Arbitron Names New CEO

Arbitron has named a new president and CEO, Michael Skarzynski, effective immediately. Skarzynski will also be appointed to Arbitron’s Board of Directors.

Stephen B. Morris will continue as chairman and will be an advisor to Skarzynski during the transition, the company announced.

Most recently, Skarzynski served as CEO of Iptivia, a privately held performance management software company based in New York City, where he was responsible for the restructuring and global expansion of the business.

“What attracted me to Arbitron are the significant accomplishments and market leadership of the company. I am impressed with the enormous opportunity for Arbitron,” Skarzynski says. He says his priorities are to “focus the collective talent and commitment of the Arbitron team to support our worldwide customer base and ensure our joint success in today’s economic climate.”

Mr. Skarzynski was an executive with Lucent and AT&T Network Systems where he held a number of sales, marketing, business development and general manager positions, including vice president and chief operating officer of the Emerging Service Provider Business, a multi-billion dollar business unit.

He has served as chief executive officer for one public company, Performance Technologies and three privately held technology firms – Iptivia, Xebeo and Predictive Networks.

Arbitron settled lawsuits with the attorneys general of New York and New Jersey over its PPM radio ratings service.