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Omnicom Set to Cut Up to 3,500 Jobs
Omnicom Group is said to be preparing for massive layoffs, with about 3,500 of its 70,000 workers getting the boot. BBDO, Chrysler’s agency, is expected to be hardest hit. BBDO Detroit already laid off 145 employees - or 22.1% of its headcount - in November, as a result of the drastic drop in auto sales for the agency’s main client.
Executives close to the situation would not comment on which agencies would be most affected, though they said not all Omnicom units will be involved, writes AdAge. Yesterday, Omnicom’s PHD - the media buying and planning arm for Chrysler - said it would be cutting 30 jobs.
Omnicom posted $213 million in net income for Q3 2008, up from $202 million in the same quarter last year. Its public relations practice showed negative growth for the quarter.