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Web-Only NYTimes Would Need 1.3B Page Views/Month to Survive: ContentNext
News websites need to pull as much as 200 million page views or more per month, in order to be of utmost interest to advertisers, according to a new report.
“Based on our research, the conversation [with advertisers] gets interesting at 200 million page views plus a month, but much more so around 800 million,” according to the report from ContentNext (via Silicon Alley Insider). For big operations like The New York Times, surviving as a web-only news product would require about 1.3 billion page views a month.
That’s significantly more than the 173 million NYTimes.com saw in October (per comScore).