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- Online Advertising to Leap 14% in 2011; Video, Mobile Particularly Strong
- TiVo Measures Online Video Viewing via Television
- Political Ad Spending to Double that Spent in 2008, Reach $4.2B
- DOOH Company Expands Network in Doctor Offices
- News Corp Names Viacom’s Greg Clayman Publisher of Digital Newspaper
- AMP Campaign via Gas Station TV Sends Purchase Intent Soaring
- Total Cable Subscribers Slip while Satellite, Telecomm Companies See Boost
- Clear Channel Airports App Makes Use of ‘Searchless Search’
- Interactive Marketing Roundup 8-27-10: Why Social Media Metrics Don’t Matter
- OOH Ad Revenue Bumps 3.6% in Q2
- Do Not Track Campaign Develops Controversial Spot for Times Square
- New Display Tech Fueling Online Ad Growth
- Targeted Mobile Political Attack Ads a Precursor to Commercial Campaigns
- Marketing Data Roundup: Online ad spend posts growth this year; more expected next
- Top Industry News for 9-03-10: YouTube ads translate into revenue
- ‘The Daily Wrap:’ Burger King, Walgreens, Dunkin’ Donuts
- RetailWire Discussion: The Shopping Experience Gets a Tech-Up
- Environmental Update: Ikea, Albertsons, E-Waste
- ‘The Daily Wrap:’ Burger King, Amazon, Bashas’
- Consumer Confidence Rebounds in August - Update
- Retail Email Volume Grows 8% Annually in August
- ‘The Daily Wrap:’ Dollar General, Wal-Mart, Hannaford
- State of US Same-Store Sales - July 2010 and Quarterly Data Update and Full-Year Outlook
- RPI Declines 4th Straight Month - Update
- ‘The Daily Wrap:’ Blockbuster, Kroger, Borders
- Teens Text 5x More than Adults
- Mobile Gambling Has Good Chance for Growth
- Tennis Players, Golfers Dominate Top-Earning Female Athletes
- ‘Behind the Curve:’ Week Ending Sept. 3, 2010
- Top Radio Advertiser Product Category - 08-23-10
- Online Ad Growth to Outpace Total Ad Growth
- Jay-Z Cashes in on Hip-Hop
- Worker Share of Heath Insurance Grows 14%
- Lexus, Hummer Lead Dealer Service Satisfaction
- Top Radio Brands Advertised - 08-23-10
‘Green’ Special Editions Suffer with the Economy
Two years ago, green-themed issues of magazines were budding everywhere, advertisers were even pressuring magazines on carbon emissions.
But the recent economic slump along with declining consumer interests have seen some publishers bury those products, Adweek reports (via Environmental Leader). Among the magazines pulling the plug on green issues in 2009 are Conde Nast’s Domino; Time Inc.’s Sunset; Mariah Media’s Outside; and Discover.
Discover’s past May green issue sold 93,000 newsstand copies, compared with its average of about 116,000.
National Geographic folded its quarterly Green Guide. But Claudia Malley, vice president and U.S. publisher of National Geographic, said the declining ad market, rather than declining consumer interest, was to blame.

