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Goodmail Systems Allows Video Directly in Email
Goodmail Systems has developed a way to insert video directly into emails, allowing the video to run instantly without having to click through to another page and wait for a video to load.
Currently, the only way to include video in emails is to have users click through to where the video is housed on another page. The Goodmail system, known as Certified Video, is tailor-made for media companies, writes MediaPost. Television networks and movie studios can embed movie trailers or promos for upcoming TV episodes.
Goodmail will begin distributing the system in 2009, in partnership with AOL, Yahoo, Cox, Comcast and others. Concert promoter Live Nation is one of the premiere advertisers, along with a major cable news network and a leading newspaper that is increasingly offering video.
Goodmail, a start-up based in Mountain View, Calif., raised $20 million in funding last month from investors led by Bessemer Venture Partners to support its email-certification business, according to The Wall Street Journal.
Internet users watched a whopping 13.5 billion videos in October, an increase of 45% over October ‘07, according to data from the comScore Video Metrix service (via MarketingVOX).