Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Zenith, Magna: Automotive Trouble Leads to Drop in 2009 Ad Spending

Published on December 08, 2008
ZenithOptimedia has cut its forecast for 2008 and 2009 again; the media arm of Publicis now predicts that U.S. ad spending in 2008 will shrink by 3.8% and will fall 6.2% in 2009. That's down significantly from its last revision, in October, when the group was calling for 1.6% growth in 2008 and 0.7% growth in 2009.