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FedEx Worries about Super Bowl Spots

Published on November 12, 2008
FedEx has not yet made a decision about whether it will advertise during the upcoming Super Bowl. Though a loyal Super Bowl advertiser, FedEx thinks it may look wrong to spend $3 million or thereabouts on a :30 spot during a time when it is asking employees to "do more with less," according to a person close to the company.