Mom Bloggers: Advertisers Should Focus More on Media Placement than Creativity

Mothers who read and contribute to blogs are more active online and more receptive to online marketing than the rest of U.S. mothers, according to a new study. When viewing ads online, relevance is rated by mom bloggers as the most important factor. Special offers and uniqueness of ads rated lowest, suggesting advertisers should place more importance on media placement rather than creativity, according to research from Lucid Marketing.