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‘Real Simple,’ TLC Deal Ties Mag Ad Buys to Ad Time and Product Integration

Published on October 22, 2008
Real Simple magazine is taking an unusual approach with its partnership with TLC for the show Real Simple, Real Life. Rather than producing the show and selling it to the network, which would then have control of the show and all commercial time, the two are working together to market ad space, which is only being sold as part of a package deal.