Advertising, Marketing & Media Issues
- Ad Targeting (13)
- Agencies (1024)
- Behavioral Marketing (95)
- Branding (758)
- Business-to-Business (203)
- Buying (2234)
- Campaigns of Note (957)
- Creative Issues (459)
- Integrated/Cross-Media/Convergence (749)
- Media Department (1174)
- Online Networks (881)
- Personalization (40)
- Pitches/Wins/Losses (167)
- Planning (6262)
- PR (52)
- Remnant Space (10)
- Spam/Spyware/Intrusive (55)
- Targeting Technologies (171)
Business Environment
- Acquisitions/Biz Buzz (900)
- Case Studies (32)
- Don't Believe the Hype (55)
- Financial (180)
- Healthcare (98)
- Opinion (115)
- Privacy (42)
- Regulatory (421)
- Research (1383)
- Shenanigans/Humor/Parody (51)
- Sign of Doom (831)
- Signs of What's to Come (3608)
Demographics & Regions
- African American (131)
- Asia (198)
- Demographics (2227)
- Elderly (68)
- Europe (458)
- Latin America (265)
- Men (363)
- Wealthy (179)
- Women (575)
- Youth (630)
Media Options & Channels
- Affiliate Marketing (11)
- Blogs (138)
- Co-op Marketing (112)
- Directories (18)
- Email (260)
- Entertainment (2308)
- FSIs (54)
- Industry Events (142)
- List Marketing (704)
- Magazines (1153)
- Newspapers (1051)
- Promotions (304)
- Search Engine Marketing (583)
- Search Engine Optimization (192)
- Sponsorships (266)
- Syndication/RSS/Atom (56)
- Text Ads (85)
- Trade Rags (56)
- TV Cable (1162)
- TV Network (1577)
- TV Spot Market (166)
- TV Syndication (103)
- TV Upfront (284)
- Viral Marketing (248)
Sales, Operations & Tech
- Account Service (228)
- E-Commerce (472)
- Measurement/Analytics (1098)
- Media Sales/Repping (15)
- New Tech (435)
- Wireless (402)
Verticals & Sectors
- Automotive (449)
- Defense (14)
- Packaged Goods (231)
- Real Estate (59)
- Small Biz (36)
- Telecom (120)
- Travel (128)
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- November 1999
- AT&T Sends Controversial ‘American Idol’ Text Message
- Spanish Stations See No Obvious Declines from DTV Switch: DTV Transition News, Updated 6-22-09
- Local Advertising Slumping - but Will Soar on Handhelds
- Synthetic Blood Drink Sells out in Vending Machines
- Officially Sponsored by Starbucks: MSNBC’s ‘Morning Joe’
Subscribe to Media Buyer Daily
Downloads:
Is your email anti-spam compliant? Find out, free.
Don't be mistaken for spam - use the free Lyris ContentChecker for Email now.- Consumer Credit Falls 1.5% in May
- Family Dollar Financials Show Dollar Store Health
- State of US Same-Store Sales - June 2009 Data Update and Full-Year Outlook
- Online Shopping the Friendly Way
- Staples Rings School Bell
- Baskin Robbins Pursues New Markets, Store Concepts - Update
- Best Buy Electrifies Product Assortment
- Best Buy Tweets its Way to Better Service
- Feds Approve GM Bankruptcy
- ‘Monday Clearance’: News We Didn’t Cover, July 2-6
- Google Rules Search, but Bing Creeps Up Steadily
- Americans Simplify Vacations; Shack with Relatives
- Nielsen: Global Ad Spend Down 7% in Q109
- Top 10 Network & Cable TV Show Websites - Week Ended 07-04-09
- Top 10 Cable TV Show Websites - Week Ended 07-04-09
- Top 10 Network TV Show Websites - Week Ended 07-04-09
- Half of Communicators Think Twitter is a ‘Fad’
- TV Junk-Food Ads Trigger ‘Automatic Eating’
- Digital M&A Deal Value Dives 61% in First Half 2009
- Millennials Fuel 19% Jump in Loyalty-Program Participation
Arbitron: Yes, We Really Commercialized the PPM
Arbitron has released an announcement confirming the fact that it has gone live with the PPM in eight markets and reminding subscribers that the data should now be used as currency in those markets.
The September 2008 PPM ratings are “actionable and timely estimates that the radio advertising industry needs in order to conduct its business,” Arbitron says.
In response to the variety of conflict surrounding the PPM, Arbitron chairman-president CEO Steve Morris said, “Radio broadcasters, agencies, and advertisers independently determine whether or not to subscribe to Arbitron’s services and can freely decide how they wish to use our services in their business transactions. Our goal with the commercialization of the PPM is to help radio remain competitive in an increasingly challenging media marketplace.