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Cause-Related Ads Get More Attention, May Increase Sales up to 74%

Published on October 07, 2008
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Cause-related marketing can increase sales as much as 74 percent in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads in magazines than generic corporate ones, according to a study by Cone and Duke University's Fuqua School of Business, MarketingCharts reports.
Related categories: Print, Direct, Research, Consumer Packaged Goods,

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