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Economy Shrinking 65% of CMO Ad Budgets, Money Shifts toward Digital

Published on October 08, 2008
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Nearly two-thirds (65 percent) of CMOs and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than before (see charts), according to a survey (pdf) from Epsilon, writes MarketingCharts.
Related categories: Television, Interactive, Research, Blogs, Viral Marketing,

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