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- AT&T Sends Controversial ‘American Idol’ Text Message
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- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ Home Depot, Amazon, Starbucks
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MPA Promotes Relevance of Mags in New Campaign
The Magazine Publishers of America has launched a campaign geared toward reminding advertisers that magazines play an important role in the purchasing decisions of consumers.
The campaign will run in advertising trade press online and in print, as well as in the MPA member magazine, writes Folio. Ads drive to a website that claims magazines are the number-one medium when it comes to driving search among 18- to 44-year-olds, influencing automotive purchase and packaged goods intent.
The ads include unpaid product placement from winners of the Kelly Awards competition for magazine advertising: Adidas, Haagen-Dazs and Mini Cooper.
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