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Rodale Sends Content to Glam Media

Published on September 04, 2008

Rodale has partnered with popular Glam Media to provide branded articles, slide shows and videos from Women’s Health and Prevention magazines.

The content will be featured on Glam’s new Health channel, which pulls 9.6 million unique visitors a month, writes Folio. Collectively, Glam’s variety of channels attracts 43 million monthly unique visits, according to comScore.

Websites for women, by women, have undergone rapid growth in the past few years, nearly doubling since July ‘06 and rising 35 percent last year alone, reaching 84 million visitors in July, comScore says (via MarketingVOX). Advertisers served 4.4 billion display ads across women’s websites in May, the New York Times recently reported.

Glam Media stepped over iVillage last year to become the No. 1 women’s online network.

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